Kenvueは現在、以下求人を募集しております。
Brand Manager, OTC (타이레놀)私たちがしていること
私たちKenvueは、日々のケアが持つ驚くべき力を信じています。100年以上の伝統と科学に根ざし、Neutrogena®, Aveeno®, Tylenol®, Listerine®, Johnson’s® and BAND-AID®など、皆様が既にご存じでご愛用いただいているアイコニックなブランドを提供しています。科学は私たちの情熱であり、ケアは私たちの才能です。
Who We Are
私たちのグローバルチームは、インサイトとイノベーションに情熱を注ぎ、最高の製品をお客様にお届けすることに全力を注ぐ、多様で優秀な22,000人以上の社員で構成されています。専門知識と共感力を備えたKenvuerであることは、毎日何百万人もの人々の生活に影響を与える力を持つことを意味します。私たちは、人を第一に考え、全身全霊をもってケアし、サイエンスで信頼を獲得し、勇気をもって解決します。私たちとあなた自身の未来を、共に切り開いていきましょう。
Role reports to:
Sr. Brand Manager, Tylenol, Selfcare BU場所:
Asia Pacific, South Korea, Seoul, Seoul勤務地:
ハイブリッドあなたがすること
Tylenol Brand Manager is responsible for developing and executing comprehensive marketing plans, conducting market research, and evaluating sales and marketing activities to grow business and market share:
Key Responsibilities
- Develop business growth strategy and gain cross-functional alignment including regional MKT, RA, Finance, etc. to develop innovative and achievable business plans
- Develop longer term growth plan including brand portfolio strategy
- Analyze key performance indicators and financial reports to identify opportunities for improvement
- Conduct in-depth sales and competitive analysis to drive business growth
- Drive market intelligence gathering process to uncover new opportunities
- Develop full year marketing plan to strengthen brand equity
- Design advanced communication and media plan based on deep consumer insight and media behaviors
- Develop campaign brief, eco-system, consumer advertising, and marketing programs via systematic assessment of market trends, unmet consumer needs, and competitive landscape
- Flawless execution of IMC and marketing campaign with agile mindset
- Evaluate effectiveness of marketing activity and diagnose on ROI to identify potential areas for improvement
- Develop and execute HCP engagement plan
- Support innovation projects
- Conduct consumer/market research to find new opportunity areas and assess the size of prize
- Analyze market trends and consumer insights to identify growth opportunities and develop strategic initiatives
- Manage and respond to brand-related issues in a timely and effective manner to ensure brand consistency and protect brand reputation.
- Manage brand budgets effectively to maximize ROI and achieve business objectives
What we are looking for
Required Qualifications
- Bachelor’s degree and above with relative brand management experiences
- 7+ years of Pharmaceutical or FMCG marketing experience (Pharma industry experience is preferred; not a must)
- Proven track record of successfully managing brand campaigns and driving brand growth
- HCP Communication and utilizing medical reference experience is preferred
- Demand forecasting & P&L management experience
- Strategic thinking & analytical and problem-solving skills
- Consumer-centric & agile mindset
- Cross-functional communication and project management skills with internal (i.e., enabling teams) and external stakeholders (i.e., regional MKT/agencies)
- Strong analytical skills with the ability to interpret data and make strategic recommendations
- Excellent communication and presentation skills to effectively deliver brand messaging to internal and external stakeholders
- Ability to speak and write in English and Korean fluently
障害のある個人の方は、宿泊施設のリクエスト方法について障害支援ページを確認してください。
