Kenvueは現在、以下求人を募集しております。
Brand Manager私たちがしていること
私たちKenvueは、日々のケアが持つ驚くべき力を信じています。100年以上の伝統と科学に根ざし、Neutrogena®, Aveeno®, Tylenol®, Listerine®, Johnson’s® and BAND-AID®など、皆様が既にご存じでご愛用いただいているアイコニックなブランドを提供しています。科学は私たちの情熱であり、ケアは私たちの才能です。
Who We Are
私たちのグローバルチームは、インサイトとイノベーションに情熱を注ぎ、最高の製品をお客様にお届けすることに全力を注ぐ、多様で優秀な22,000人以上の社員で構成されています。専門知識と共感力を備えたKenvuerであることは、毎日何百万人もの人々の生活に影響を与える力を持つことを意味します。私たちは、人を第一に考え、全身全霊をもってケアし、サイエンスで信頼を獲得し、勇気をもって解決します。私たちとあなた自身の未来を、共に切り開いていきましょう。
Role reports to:
Essential health and self care lead -TWHK場所:
Asia Pacific, Taiwan, Taipei, Taipei勤務地:
ハイブリッドあなたがすること
This role is responsible to support Kenvue TWHK portfolios and category strategies guided by marketing manager. He or She is the owner of several categories or brands and responsible for developing integrated marketing activation plan to deliver brand and business objectives.
Key Responsibilities
Consumer-Centric Strategy Development
- Utilize category and consumer insight to identify category growth driver and develop solutions for brand to build differentiation and competitiveness in the market.
- Build best consumer experience across different shopper touchpoints including online and offline
Business & Financial Acumen
- Identify key investment priority and drive P&L result
- Manage BME with expertise in budgeting
- Drive brand contribution improvement with better mix and planning
Deliver brand growth through execution excellence
- Manage brand through existing business or new product launch to drive category and share growth, brand equity and loyalty.
- Manage marketing operation discipline from planning to execution and co-working with cross-functional team.
- Campaign management/execution: develop IMC campaign or adaptation campaigns consumer communication, including agency management, quality control, campaign performance monitoring etc.
- Evaluate result for campaigns and ability to come out improvement plans
- Shape best experience to connect consumer with integrated data framework that leveraging both conventional and new media (Online, social media), PR and BTL (brand communication in-store
- Collaborate with 3rd party partners and manage relationships.
Key Deliverables:
Market Share, Sales, Offtake, Category Growth, Brand Contribution, investment Effectiveness, Operation discipline
Key stakeholders are regional segment team- MA brand team, RDL, and local cross functional team, TWHK retailer marketing team and agency strategic partner
Required Qualifications
- Bachelor’s degree or equivalent in Business, Marketing, or a related field.
- At least 5+ years of brand and product management experience with proven track record. Prior experience in FMCG industry is a bonus.
- Brand P&L manage experience. you've owned numbers and delivered
- Good discipline and attention to details
- Good English proficiency in written and oral
- Strong communication and interpersonal skills
- Resilience, agile mindset to cope with ambiguity & pressure
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