Director, HCP Marketing - Listerine

Director, HCP Marketing - Listerine

私たちがしていること

Kenvueで、日常のケアの並外れた力を実感します。100年以上にわたる伝統を基盤に、科学に根ざした当ホテルは、ニュートロジーナ®、アヴェーノ®、タイレノール®、リステリン®、ジョンソンズ®、バンドエイド®など、すでにお馴染みのアイコニックなブランドを展開しています。科学は私たちの情熱です。ケアは私たちの才能です.

Who We Are

私たちのグローバルチームは~22,000人の優秀な人々で、すべての声が重要で、すべての貢献が評価される職場文化を持っています。 私たちは洞察に情熱を注いでいます。 革新とお客様に最高の製品を提供することに取り組んでいます。専門知識と共感力を持つKenvuerであることは、毎日何百万人もの人々に影響を与える力を持つことを意味します。私たちは人を第一に考え、熱心に気を配り、科学で信頼を勝ち取り、勇気を持って解決します。そして、素晴らしい機会があなたを待っています!私たちと一緒に、私たちの、そしてあなたの未来を形作りましょう。詳細についてはをクリックしてくださいhere.

Role reports to:

SR DIRECTOR GLOBAL HCP ENGAGEMENT

Location:

North America, United States, New Jersey, Summit

勤務地:

ハイブリッド

あなたがすること

The Director, HCP Marketing, Dental Professionals & Listerine, leads Oral Care Healthcare Professional Marketing and is responsible for developing and executing the global strategy for Dental Professionals across all Kenvue brands. This role owns the engagement and content strategy to drive recommendation share specifically for Listerine, across categories and markets.

This role is a member of the Global Brand Team, responsible for HCP driven business outcome and OKRs, with dotted line accountability into the global brand leader. The Director will work closely with the global brand to bring HCP insights and perspectives to Category Visioning, Portfolio Management and New Product Development. This role also collaborates with Customer Development, Medical Affairs, Insights and local teams to drive consistent deployment of HCP content, claims, and initiatives.

The Director and global Brand team will work with markets to articulate priorities and an overall HCP Marketing investment model, tied to scaled omnichannel marketing deployment. This role also develops omnichannel communication toolkits within content effectiveness best practices, and facilities effective market co-creation and transcreation of materials, KOL management and cost-efficient and streamlined workflows and ways of working.

Key Responsibilities

• Develop HCP strategy by target audience (Dental Professionals) and by brand (Listerine): role in the consumer journey, impact on brand penetration and NTS, strategic communication territories and claims, competitive benchmarking and metrics, as well as target audience needs and portfolio approach for cross-portfolio use

• Develop omnichannel communications toolkit of assets to be deployed by markets

• Define benefits HCPs can expect from our product or service, execution & deployment, including sample strategies

• Build Scientific pipeline (in partnership with medical affairs): map plans for research, advisory boards, science that sells, publications, continuous medical education

• Develop global and regional Congress plans and execution, as well as full calendar, mapping impactful events to support (world days, professional events, etc.)

• Own and build sponsorship/partnership/KOL plans (in partnership with Scientific engagement)

• Drive KPI Improvement, incl. Share of recommendation, Rank of recommendation

• Own and develop content strategy, toolkit and messaging map: provided to markets per brand, segment and key initiative

• Represents Kenvue at relevant external industry forums, and stay up-to-date on category trends and emerging technologies

What we are looking for

Required Qualifications

• A minimum of a Bachelor's degree, preferably in life sciences

• A minimum of 12 years of progressive leadership experience, with a strong track record of business results and organizational leadership in HCP or life science related area

• Proven track record of developing and executing successful marketing strategies and programs

• Excellent communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders

• Ability to think strategically and creatively, and to develop innovative solutions to complex problems

• Strong analytical skills, with the ability to interpret and use data to drive decision-making

• Life science degree and/or HCP or RX marketing background (able to interact with R&D and understand HCP’s needs)

• Proven leadership ability to motivate and manage cross-functional teams across a matrix organization

• Exceptional business communication skills, with demonstrated ability to communicate complex messages to diverse audiences

• Demonstrated ability to collaborate successfully and build relationships with internal teams, suppliers and agencies

• Demonstrated ability to develop and deliver innovative business cases and models

• Strong understanding of omnichannel marketing, including the application of data, tools and creative to drive action

• Excellent communication and collaboration skills to work with brand teams and agency ecosystem.

Desired Qualifications

• Category expertise in Oral Care and experience working across markets/regions

• Experience leading HCP Marketing

• Experience working with Legal, Regulatory, Compliance and global partners

• Experience in market research and analysis, including voice of the customer

• Passion for healthcare and a commitment to improving patient outcomes

• Experience in Agile methodologies

#LI-AO1

それは何ですか

$183,175.00 - $258,600.00

これは、勤務地、候補者のスキル、経験、教育レベルなど、多くの要素を考慮に入れています。その他の仕事関連の要因.

Kenvueは機会均等雇用者であることを誇りに思っています。人種、肌の色、宗教、性別、性的指向、性同一性、年齢、出身国、または保護された退役軍人の地位に関係なく、すべての資格のある応募者は、能力に基づいて雇用の検討を受け、障害に基づいて差別されることはありません。