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eMarketing Manager (CRM)

職務分類:
掲載日:
終了日:
ID:
2507041563W

この仕事を共有する:

Kenvueは現在、以下求人を募集しております。

eMarketing Manager (CRM)

私たちがしていること

私たちKenvueは、日々のケアが持つ驚くべき力を信じています。100年以上の伝統と科学に根ざし、Neutrogena®, Aveeno®, Tylenol®, Listerine®, Johnson’s® and BAND-AID®など、皆様が既にご存じでご愛用いただいているアイコニックなブランドを提供しています。科学は私たちの情熱であり、ケアは私たちの才能です。 

Who We Are

私たちのグローバルチームは、インサイトとイノベーションに情熱を注ぎ、最高の製品をお客様にお届けすることに全力を注ぐ、多様で優秀な22,000人以上の社員で構成されています。専門知識と共感力を備えたKenvuerであることは、毎日何百万人もの人々の生活に影響を与える力を持つことを意味します。私たちは、人を第一に考え、全身全霊をもってケアし、サイエンスで信頼を獲得し、勇気をもって解決します。私たちとあなた自身の未来を、共に切り開いていきましょう。 

Role reports to:

Sr. Group Account Manager, Coupang & Naver, Skin & Essential Health BU

場所:

Asia Pacific, South Korea, Seoul, Seoul

勤務地:

ハイブリッド

あなたがすること

This position accelerates new and repeat purchase growth based on customer data, and drives full-funnel growth in an integrated way across e-commerce.

CRM Role (70%) : A role focused on maximizing new & repeat purchase growth and sales based on customer data

1) Lead sales maximization through new & repeat purchase growth

• Develop plan to expand new customer acquisition and strengthen repeat purchases

• Execute growth initiatives based on customer segments and purchasing behavior

• Build KPI-driven sales growth roadmaps

2) Generate insights from customer and shopper data

• Analyze Naver/Coupang Shopper Data

• Evaluate sales contribution based on the First → Repeat → Return funnel

• Identify core opportunities to drive new/repeat purchase growth

3) Optimize the customer journey and customer touchpoints

• Diagnose the customer journey across Awareness → Consideration → Conversion → Loyalty

• Discover and optimize customer touchpoints that directly influence new/repeat conversion

Full funnel activation Role (30%) : Identify new growth opportunities and contribute to sales through strengthened acquisition and conversion

1) Data Design & Integration

·        Build and implement data collection frameworks to connect upper and lower funnel performance.

·        Ensure visibility and accuracy for actionable insights.

2) Insight to Action

·        Leverage integrated data to uncover growth opportunities.

·        Execute strategies that directly drive eCommerce revenue.

3) Collaboration: Lead Growth initiatives through cross-functional collaboration

• Collaborate with Sales, DAS, and Brand teams to execute sales-maximizing strategies centered on new and repeat customers

• Operate regular review cycles and improvement roadmaps

What we are looking for

  • 5+ years of experience in CRM or digital marketing

  • Strong ability to derive insights from shopper data

  • Proven capability to react quickly and execute in fast-changing environments

  • Comfortable with English communication

  • (Preferred) Background in startups or own-brand eCommerce (D2C) operations

  • (Preferred) Hands-on experience managing Naver and Coupang campaigns

  • (Preferred) Experience executing promotions or onsite programs

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