Kenvueは現在、以下求人を募集しております。
Head of Trade & Customer Marketing私たちがしていること
私たちKenvueは、日々のケアが持つ驚くべき力を信じています。100年以上の伝統と科学に根ざし、Neutrogena®, Aveeno®, Tylenol®, Listerine®, Johnson’s® and BAND-AID®など、皆様が既にご存じでご愛用いただいているアイコニックなブランドを提供しています。科学は私たちの情熱であり、ケアは私たちの才能です。
Who We Are
私たちのグローバルチームは、インサイトとイノベーションに情熱を注ぎ、最高の製品をお客様にお届けすることに全力を注ぐ、多様で優秀な22,000人以上の社員で構成されています。専門知識と共感力を備えたKenvuerであることは、毎日何百万人もの人々の生活に影響を与える力を持つことを意味します。私たちは、人を第一に考え、全身全霊をもってケアし、サイエンスで信頼を獲得し、勇気をもって解決します。私たちとあなた自身の未来を、共に切り開いていきましょう。
Role reports to:
Giám Đốc Thương Mại場所:
Asia Pacific, Vietnam, Ho Chi Minh, Ho Chi Minh勤務地:
ハイブリッドあなたがすること
This role will lead the customer & trade marketing function for Kenvue Vietnam across all general & modern trade channels. The person will be part of sales leadership team and will work closely with channel heads, business operations team, finance & marketing to develop the holistic go to market, promotion & retail environment strategy. The role will report into the Country Head of Kenvue Vietnam.
A. Develop 5P strategies across retail environments (REs), annual and quarterly plans based on
Category and Brand Strategies Robust RE, shopper Customer insights.
B. Ensure profitability goals are met by optimizing overall investments
C. Build customer loyalty program & activation for key spike customers
What will you do
- Build Go to market roadmap for GT & MT (Hyper, supers, MTI Traditional pharmacy, Wholesale & grocers) X brand priorities for Vietnam
- Deliver Consumer NTS, GDS, Market share, dsitribution & CIW target
- Shape organization’s understanding of Channels shoppers across All Franchises (Baby, Skin, Oral) and strengthen customer & shopper marketing fundamentals on business
- Define Where-to-Play (Right stores by channel) and How-to-Win choices (Visibility, Assortment, Distribution, Trade terms)
- Develop Quarterly Activity and Promotion activity grid across Res
- Work with channel heads and internal business plan head to develop rolling 3 to 12 month business forecast
- Develop comprehensive BTL, promotion & activation plan across RE to deliver the business plan
- Craft out strategy for having clear roles of product portfolios X RE
- Outside in thinking: Understand key competitor activity Across RE and track competition performance share to mine insight & opportunities Deliver Indirect Channels RE business sales target
- Measure promotion effectiveness to deploy promotion which have best ROI
- Input in the Innovation process and develop Go to Market strategy for organization and New Product
- Develop 5P’s communication tools to sales Team to execute the plans
- Hold the CIW spends for the organisation and provide monthly updates and insights for effective deployment of investment
- Measure promotion effectiveness to deploy promotion which have best ROI
What we are looking for
Qualifications & Requirements:
Education:
- Bachelor degree in business or a related field, with a strong understanding of FMCG business operations. MBA is a plus
Experience & Skills:
- A minimum of 10+ years of experience in FMCG with prior experience of minimum 4-5 years in trade marketing, sales, or a related field.
- Experience with managing trade spends and budget management
- Proven ability to:
- Coach and develop direct reports (e.g., Channel Trade Marketing Managers).
- Collaborate effectively across functions (Sales, Marketing, Finance, Supply
- Chain).
- Align teams with a “One Team” mindset.
- Strong analytical skills to assess shopper behavior, channel performance, and promotional effectiveness.
What’s in it for you
- Competitive Benefit Package
- Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More!
- Learning & Development Opportunities
- An opportunity to partner with leadership teams in bringing in the best talent on board!
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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