Kenvueは現在、以下求人を募集しております。
Marketing Lead, Dr.Ci:labo Healthcare Professional (HCP)私たちがしていること
私たちKenvueは、日々のケアが持つ驚くべき力を信じています。100年以上の伝統と科学に根ざし、Neutrogena®, Aveeno®, Tylenol®, Listerine®, Johnson’s® and BAND-AID®など、皆様が既にご存じでご愛用いただいているアイコニックなブランドを提供しています。科学は私たちの情熱であり、ケアは私たちの才能です。
Who We Are
私たちのグローバルチームは、インサイトとイノベーションに情熱を注ぎ、最高の製品をお客様にお届けすることに全力を注ぐ、多様で優秀な22,000人以上の社員で構成されています。専門知識と共感力を備えたKenvuerであることは、毎日何百万人もの人々の生活に影響を与える力を持つことを意味します。私たちは、人を第一に考え、全身全霊をもってケアし、サイエンスで信頼を獲得し、勇気をもって解決します。私たちとあなた自身の未来を、共に切り開いていきましょう。
Role reports to:
Director, HCP Engagement, JP & KR場所:
Asia Pacific, Japan, Tokyo-To, Chiyoda勤務地:
ハイブリッドあなたがすること
The HCP Marketing Manager will lead the strategy and execution of healthcare professional (HCP) engagement to build strong advocacy for skin care and drive HCP brand recommendation (Dr.Ci:labo). This role is responsible for shaping evidence-based, insight-driven initiatives that strengthen Dr.Ci:labo scientific credibility, increase recommendation, and establish long-term partnerships with key skin care HCPs.
The role requires close collaboration with Brand Marketing, Medical, Sales, and Global/Regional teams to deliver impactful programs across multiple HCP touchpoints.
Key Responsibilities
HCP Strategy & Engagement
Develop and execute a comprehensive HCP marketing strategy to drive Dr.Ci:labo advocacy and recommendation among dermatologist and related skin care professionals.
Translate clinical evidence and brand strategy into compelling HCP value propositions.
Design and deploy segmented engagement plans by HCP type, influence level, and lifecycle stage.
Scientific Communication & Content Development
Lead the creation of scientific and educational content (detail aids, presentations, digital assets, training materials) aligned with clinical data and regulatory standards.
Partner with Medical Affairs to ensure accuracy, compliance, and scientific credibility of all HCP materials.
Champion evidence-based messaging that differentiates Dr.Ci:labo in disease prevention, oral health outcomes, and daily patient care.
Advocacy & HCP-KOL Management
Identify, engage, and nurture Key Opinion Leaders (KOLs) and high-impact advocates within the HCP community.
Plan and execute advisory boards, expert meetings, speaker programs, and congress engagement.
Build sustainable advocacy platforms that amplify peer-to-peer influence and recommendation behavior.
Campaign & Activation Excellence
Lead end-to-end execution of HCP campaigns across field force, digital, and professional channels.
Drive integrated omnichannel activation, including face-to-face, digital detailing, webinars, and educational platforms.
Track performance and continuously optimize programs based on insights.
Insights, Analytics & Performance Management
Leverage market research, HCP insights, and performance data to inform strategy and execution.
Define KPIs linked to advocacy, recommendation, engagement, and campaign effectiveness.
Regularly evaluate ROI and recommend course corrections to maximize impact.
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