Kenvueは現在、以下求人を募集しております。
Media Excellence Manager私たちがしていること
私たちKenvueは、日々のケアが持つ驚くべき力を信じています。100年以上の伝統と科学に根ざし、Neutrogena®, Aveeno®, Tylenol®, Listerine®, Johnson’s® and BAND-AID®など、皆様が既にご存じでご愛用いただいているアイコニックなブランドを提供しています。科学は私たちの情熱であり、ケアは私たちの才能です。
Who We Are
私たちのグローバルチームは、インサイトとイノベーションに情熱を注ぎ、最高の製品をお客様にお届けすることに全力を注ぐ、多様で優秀な22,000人以上の社員で構成されています。専門知識と共感力を備えたKenvuerであることは、毎日何百万人もの人々の生活に影響を与える力を持つことを意味します。私たちは、人を第一に考え、全身全霊をもってケアし、サイエンスで信頼を獲得し、勇気をもって解決します。私たちとあなた自身の未来を、共に切り開いていきましょう。
Role reports to:
Head - Consumer Experience場所:
Asia Pacific, India, Maharashtra, Greater Mumbai勤務地:
フルオンサイトあなたがすること
The Media Excellence Manager is responsible for leading the development and implementation of integrated media and content strategies to maximize audience engagement, campaign effectiveness, and ROI. This role will be implementing and optimizing media campaigns across various platforms and will focus on activation, monitoring, and performance analysis to ensure effective media deployment and maximum ROI.
Key Responsibilities
Develop Audience Strategy by gathering insights, identifying category drivers, and defining Category Entry Points (CEPs) and buyer personas for effective activation.
Optimize media investments to maximize reach and ROI across states, markets, and channels
Implement full funnel execution across TV, Digital, Influencers, E-commerce, Total Search (SEM, SEO, Retail, AI), and leverage platform-native opportunities.
Monitor campaign performance against planned metrics, including reach, impressions, engagement, and ROI.
Continuously optimize campaigns by identifying improvement areas and adjusting targeting, creative, or placements and ensure the deployment of media on the highest-performing assets for maximum efficiency
Prepare detailed reports with insights and actionable recommendations to inform future strategies.
Track and analyze influencer performance metrics to optimize ROI and improve campaign effectiveness.
Supervise media buying processes and negotiate value-added deals to drive Working Media (WM) efficiency.
Lead "Win @Ecom" initiatives by integrating offsite support with onsite execution to strengthen the performance model.
Oversee end-to-end process management, including planning policies, execution guardrails, SLAs,SOPs, and Ways of Working (WoW) between brand teams and agency partners
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