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Shopper Marketing Manager (OTC)

職務分類:
掲載日:
終了日:
ID:
2507037255W
今すぐ応募

この仕事を共有する:

Kenvueは現在、以下求人を募集しております。

Shopper Marketing Manager (OTC)

私たちがしていること

私たちKenvueは、日々のケアが持つ驚くべき力を信じています。100年以上の伝統と科学に根ざし、Neutrogena®, Aveeno®, Tylenol®, Listerine®, Johnson’s® and BAND-AID®など、皆様が既にご存じでご愛用いただいているアイコニックなブランドを提供しています。科学は私たちの情熱であり、ケアは私たちの才能です。 

Who We Are

私たちのグローバルチームは、インサイトとイノベーションに情熱を注ぎ、最高の製品をお客様にお届けすることに全力を注ぐ、多様で優秀な22,000人以上の社員で構成されています。専門知識と共感力を備えたKenvuerであることは、毎日何百万人もの人々の生活に影響を与える力を持つことを意味します。私たちは、人を第一に考え、全身全霊をもってケアし、サイエンスで信頼を獲得し、勇気をもって解決します。私たちとあなた自身の未来を、共に切り開いていきましょう。 

Role reports to:

Sales Planning & Operation Team Lead, Selfcare BU

場所:

Asia Pacific, South Korea, Seoul, Seoul

勤務地:

ハイブリッド

あなたがすること

Responsibilities:

  • Develop and execute shopper marketing strategies to drive brand awareness and sales growth.
  • Collaborate with cross-functional teams, including sales, trade marketing, and product development, to create and implement effective marketing campaigns.
  • Analyze shopper insights and market trends to identify opportunities and optimize marketing initiatives.
  • Manage relationships with key retail partners and ensure alignment on marketing objectives and execution.
  • Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement.
  • Coordinate with external agencies and vendors to develop marketing materials and promotional activities.
  • Ensure compliance with company policies and industry regulations.

Specific Responsibilities:

  • Operation:
    • Budget management & tracker update
    • POSM Forecasting / Actual tracking / Planning and Stock management (POSM tracker)
    • Perfect Score Management (POSM / Detailing) with Efficiency Evaluation
    • Perfect Scoring survey design & Setting (POSM / Detailing)
  • Physical Availability (Prominence):
    • Brand strategy execution as a bridge between brand marketing and field sales team
    • POSM development by deploying marketing campaigns and execution management
    • Online Asset Management (Online Prominence & Brand Activation)
    • Online AD Strategy & Management (Search AD Optimization / Banner Asset Development)
  • Mental Availability (HCP Engagement):
    • HCP engagement (Online Contents & Offline Seminar Support with Professional MKT)
    • Campaign execution for HCP (Setting Survey & Occasional Events)
    • Detailing score management by quantifying Professional MKT Contents for perfect scoring system
    • Promotional item management for HCP Event, Seminar Related Support
    • Monthly budget execution planning (Cost/budget/qty) while communicating with field team

Qualifications:

  • 3-7 years of experience in trade marketing and field sales, preferably in the pharmacy OTC business.
  • Strong understanding of shopper behavior and retail environments.
  • Excellent communication and interpersonal skills.
  • Proven ability to manage multiple projects and meet deadlines.
  • Creative thinker with a strategic mindset.
  • Experience in the pharmacy OTC business.
  • Proficient in English Verbal and Written Communication.

Preferred Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Strong network within the retail and pharmacy sectors.
  • Proficiency in marketing analytics and tools.

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