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Sr. Brand Marketing Manager

職務分類:
掲載日:
終了日:
ID:
2507040326W

この仕事を共有する:

Kenvueは現在、以下求人を募集しております。

Sr. Brand Marketing Manager

私たちがしていること

私たちKenvueは、日々のケアが持つ驚くべき力を信じています。100年以上の伝統と科学に根ざし、Neutrogena®, Aveeno®, Tylenol®, Listerine®, Johnson’s® and BAND-AID®など、皆様が既にご存じでご愛用いただいているアイコニックなブランドを提供しています。科学は私たちの情熱であり、ケアは私たちの才能です。 

Who We Are

私たちのグローバルチームは、インサイトとイノベーションに情熱を注ぎ、最高の製品をお客様にお届けすることに全力を注ぐ、多様で優秀な22,000人以上の社員で構成されています。専門知識と共感力を備えたKenvuerであることは、毎日何百万人もの人々の生活に影響を与える力を持つことを意味します。私たちは、人を第一に考え、全身全霊をもってケアし、サイエンスで信頼を獲得し、勇気をもって解決します。私たちとあなた自身の未来を、共に切り開いていきましょう。 

Role reports to:

Business Manager, Skin Health, Skin & Essential Health BU

場所:

Asia Pacific, South Korea, Seoul, Seoul

勤務地:

フルオンサイト

あなたがすること

This is a Sr. Brand manager position for Aveeno® to lead the brand with a short- and long-term strategy, marketing campaign, and strategic sales planning. As a stronghold brand in the Kenvue Skin Health portfolio, this position will play a pivotal role in leading the portfolio innovation partnered with regional and local key stakeholders.

[Responsibilities]

1) Research & analysis

  • Analyzes key performance indicators and financial reports such as brand sales and offtake
  • Conducts consumer/market research to find new opportunity area and assess the size of prize

2) Brand strategy development & execution

  • Develop business growth strategy and gain cross-functional alignment to develop innovative and achievable business plans
  • Lead retail execution plan partnering with the shopper marketing team with BU and cross-functionally with the commercial teams.

3) IMC : Communication planning & execution

  • Develops campaign brief, eco-system, consumer advertising, and marketing programs via systematic assessment of market trends, unmet consumer needs, and competitive activity.
  • Design advanced communication and media plan based on deep consumer insight and media behaviors
  • Flawless execution of IMC and marketing campaign with sense of urgency
  • Displays skills in evaluating effectiveness of marketing tactics and return on investment to identify and provide input on potential areas for improvement

4) Innovation project management

  • Own the project management execution for NPD and product initiatives to deliver expected results
  • Leads the communication with related cross-functional teams

5) Key brand index management

  • Keep track of brand health through appropriate measurement tools
  • Plans and forecasts sales
  • Budget planning and tracking

 6) People Management

  • Supervise a marketing trainee

[Requirements]

- Bachelor’s degree and above with relative brand management experiences

- 7+ years of FMCG marketing experience (Skin & Beauty industry experience is preferred ; not a must)

- Ability to speak and write in English and Korean fluently

- Strategic thinking & analytical and problem-solving skills

- Consumer-centric & agile mindset 

- Cross-functional communication and project management skills with internal (i.e., enabling teams) and external stakeholders (i.e., regional MKT/agencies)

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