Junior Brand & Shopper Activation Manager
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- Posting Date:
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- Job ID:
- 2507038405W
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What we do
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.
Who We Are
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.
Role reports to:
Brand & Shopper Activation LeadLocation:
Europe/Middle East/Africa, Poland, Mazowieckie, WarsawWork Location:
HybridWhat you will do
As Junior Brand & Shopper Activation Manager you will be responsible for top Kenvue brands in Poland. You will report to Brand & Shopper Activation Manager.
Responsibilities:
- responsibility for the brand communication strategy and execution,
- development, implementation, and execution of annual strategic and operating plans,
- implementation of long-term plans and NPIs pipeline for the category,
- driving consumer, shopper & customer activation agenda (offline & online) for respective brand(s)
- initiating and creating multichannel propositions and sales support tools for key customers,
- conducting and coordinating trade marketing projects, including preparation of POS materials & digital assets and their implementation at point of sales, offline and online respectively,
- managing & executing omnichannel activations with trade marketing & digital support
- evaluation of activities, research, advertising campaigns & customer’s promotions
- systematic control of competitors activities in the segment,
- effective budget planning & management and setting priorities based on evaluations,
- effective collaboration with the agencies (media house, advertising agencies – ATL, BTL, research agencies, PR agency, POS agencies),
- best in class customer cooperation, including category meetings & customer workshops,
- close cooperation with other departments: Global Marketing Team, Sales, Demand Planning, Co-packing, Business Intelligence.
Required experience:
- strong cross-functional marketing experience (Brand Activation / Trade Marketing) with minimum 2 years at similar position in FMCG industry knowledge of skin care category will be an additional advantage,
- experience in Trade Marketing projects & activations coordination
- strong interest in digital marketing
- experience in working with marketing agencies, including digital scope,
- analytical & financial skills (P&L, ROI),
- strong communication and presentations skills,
- very good organizational skills, including the ability to manage multiple tasks simultaneously & setting priorities,
- high level of inner motivation & proactive approach,
- fluent English and Polish is a must.
We Offer:
- Interesting job in a prestigious international healthcare company,
- Possibility to work on brands being key market players with strong heritage,
- Highly professional environment,
- Friendly and supportive team members and management,
- Opportunities for professional growth and career development,
- Possibilities to take part in different projects,
- Many employee benefits, such as medical care, life insurance etc.
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.