Manager, Amazon Retail Media

Manager, Amazon Retail Media

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Senior Media Manager Amazon

Location:

North America, United States, New Jersey, Summit

Work Location:

Fully Remote

What you will do

The Manager, Amazon Retail Media will serve as the Category Lead for Aveeno, Hair Portfolio and Kenvue’s Incubator brands, owning end-to-end planning, execution, and optimization of Amazon Retail Media campaigns. This role acts as a strategic business driver translating category goals into data-driven media plans that accelerate traffic and drive profitable incremental growth.

Key Responsibilities

• Develop retail media plans aligned to brand and category growth objectives.

• Own campaign execution across Search, Display, and emerging Amazon formats.

• Ensure strong NPI support and launch excellence.

• Align media mix to traffic, conversion, and share of voice goals.

• Monitor pacing, forecast delivery, and proactively adjust investment to maximize ROI.

• Analyze campaign performance across key KPIs (Glance Views, CVR, CPC, CPA, ROAS, ACOS, DPVR).

• Translate data into clear “so what” narratives and actionable recommendations.

• Identify growth levers across brand, non-brand, and competitor conquesting.

• Partner with Retail Media Lead to implement structured test-and-learn agenda.

• Scale proven drivers across media mix.

• Manage budgets, pacing, and financial stewardship for assigned brands.

• Coordinate creative assets with brand teams.

• Monitor supply constraints and manage stop-ship implications on media strategy.

• Serve as primary retail media contact for: Sales, Brand Teams, National Media, Agency partners, Amazon Ads.

• Lead monthly performance reviews and quarterly planning sessions.

• Influence stakeholders with data-backed recommendations.

What we are looking for  

Required Qualifications

• A minimum of a bachelor's degree.

• A minimum of 5 years of experience; prior experience in retail media, performance marketing, or brand marketing.

• Foundational understanding of Amazon ecosystem.

• Strong analytical mindset with ability to simplify complex data.

• Demonstrated ability to manage multiple priorities and meet deadlines in a fast-paced environment.

• 15-20% of travel.

Preferred Qulifications

• Experience in CPG, beauty, or personal care categories.

• Familiarity with Pacvue, Vendor Central.

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What’s in it for you

$124,100.00 - $175,200.00

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.