Manager, National Media

Manager, National Media

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Head of Media Skin Health, Neutrogena

Location:

North America, United States, New Jersey, Summit

Work Location:

Hybrid

What you will do

The Manager, National Media is responsible for developing and executing holistic paid media strategies that drive brand growth, consumer engagement, and business performance across national media channels on behalf of the Neutrogena brand. This role partners closely with brand marketing, analytics, consumer insights, creative, commerce, and agency partners to ensure media investments are optimized and aligned with business objectives.

The ideal candidate is a strategic thinker with strong analytical capabilities, deep knowledge of the evolving media landscape, and a passion for leveraging audience insights and data to deliver measurable results.

Key Responsibilities:

Media Strategy & Planning

·        Develop integrated national media strategies across digital, social, video, programmatic, search, retail-adjacent, and emerging channels

·        Translate business goals into media plans that drive awareness, consideration, conversion, and loyalty

·        Align media strategies to brand priorities, consumer insights, and commercial objectives

·        Effective budget management and stewardship

·        Improve media effectiveness through innovation, testing, and optimization

Audience & Data Strategy

·        Partner with internal and agency teams to optimize audience targeting frameworks

·        Use audience insights and performance data to guide planning and investment

·        Champion audience-led planning and measurement

Agency & Cross-Functional Leadership

·        Serve as the primary contact for media agency partners

·        Manage agency planning, activation, reporting, and optimization processes

·        Partner with Brand, PR, Insights, Creative, E-commerce, Finance, and Analytics teams

·        Influence stakeholders and build cross-functional consensus

Performance & Optimization

·        Monitor performance to ensure media investments meet KPI and ROI goals

·        Analyze results and recommend improvements for future performance

·        Lead optimization discussions with agency and internal teams

·        Identify media trends, risks, and opportunities

Innovation & Thought Leadership

·        Stay current on emerging media platforms, technologies, measurement, and consumer behavior

·        Evaluate new partnerships, platforms, and audience opportunities

·        Lead test-and-learn initiatives to improve effectiveness and innovation

·        Share best practices and trends with stakeholders

Reporting & Business Communication

·        Develop executive-ready presentations and performance updates

·        Communicate media recommendations and results to senior leaders

·        Translate complex data into clear insights and business implications

·        Support planning, budgeting, forecasting, and financial stewardship

 

What we are looking for:

Required

·        Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field

·        6–8 years of experience in media planning, activation/investment, or integrated marketing

·        Strong understanding of digital media, paid social, video, search, programmatic, and measurement frameworks (MMM, attribution, audience measurement)

·        Demonstrated ability to turn data into actionable recommendations and business outcomes

·        Excellent analytical, problem-solving, and communication skills

·        Strong organizational and project management skills

Preferred

·        Experience working on large consumer brands, beauty category preferred

·        Experience managing media budgets across a portfolio

·        Familiarity with retail media and commerce-driven media strategies

·        Experience managing agency relationships and cross-functional stakeholders

Leadership Competencies

·        Strategic Thinking

·        Consumer-Centric Mindset

·        Data-Driven Decision Making

·        Collaboration & Influence

·        Innovation & Curiosity

·        Results Orientation

·        Accountability & Ownership

·        Strong Communication & Storytelling

Success Measures

·        Achievement of business and marketing KPIs

·        Media ROI improvements

·        Successful execution of media plans and launches

·        Cross-functional integration

What’s in it for you

$124,100.00 - $175,200.00

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.