Associate Brand Manager - Media & Comms

Associate Brand Manager - Media & Comms

O que fazemos

At Kenvue, percebemos o extraordinário poder do cuidado diário. Construída com base em mais de um século de herança e enraizada na ciência, somos a casa de marcas icônicas - incluindo NEUTROGENA®, AVEENO®, TYLENOL,® LISTERINE,® JOHNSON'S® e BAND-AID® que você já conhece e ama. A ciência é a nossa paixão; O cuidado é o nosso talento.

Quem somos

Nossa equipe global é de ~ 22.000 pessoas brilhantes com uma cultura no local de trabalho onde cada voz é importante e cada contribuição é apreciada. Somos apaixonados por insights, inovação e comprometidos em entregar os melhores produtos aos nossos clientes. Com experiência e empatia, ser um Kenvuer significa ter o poder de impactar milhões de pessoas todos os dias. Colocamos as pessoas em primeiro lugar, nos importamos ferozmente, ganhamos confiança com a ciência e resolvemos com coragem - e temos oportunidades brilhantes esperando por você! Junte-se a nós para moldar nosso futuro - e o seu. Para obter mais informações, clique em aqui.

Role reporta para:

Senior Brand Manager Oral Care

Location:

North America, United States, New Jersey, Summit

Local de trabalho:

Híbrido

O que você fará

The Associate Brand Manager, Media & Communication is the owner of the brands’ national paid communications and public relation activations. Through this strategic and critical work, the ABM of Media & Communications will support the Senior Brand Manager of Activations in the management, planning, and execution of short and long-term business and marketing initiatives. The ABM of Media & Communications will work side-by-side with other peers as well as lead two agency partner teams to drive marketing activities and help fuel growth for the overall business.  

 

Specific responsibilities include leading national communications strategy, public relations activities, and transcreating creative from the Global team, as well as assisting in development of business plans and execute against the business plan through various programs, all while partnering cross-functionally with sales, finance, operations, R&D, market research, agency partners and other functions necessary to accomplish strategic goals. 

 

This role provides talent with the opportunity to expand leadership, brand management, consumer insight, analytical, and forecasting skills while shaping and leading key projects. 

 

Core responsibilities include:  

• Lead and partner with the Public Relations and Media agencies to develop communication plans and advertising to achieve business results 

• Partner with Media team to monitor advertising performance to optimize return on investment 

• Partner with Global team to ensure U.S. market needs are represented in the development of assets 

• Ensure connectivity among channel leads (CP, Trade, PR, Organic Social, Media, etc) to create a seamless executional plan 

• Provide streamlined direction on key communications when needed by cross functional partners 

• Co-own the commercialization and in-market execution of product launches including partnering with sales management to plan and execute retail programs 

• Collaborating with cross-functional teams that may include Sales, Market Research, Design, Packaging, Finance to develop and manage marketing objectives, goals and strategies 

What We Are Looking For

Required Qualifications: 

• A BA/BS degree is required; a Master’s in business or marketing specialization preferred 

• A minimum of 3 years of marketing, sales or related experience in consumer related sector is required 

• Ability to understand a consumer target and position a brand/project/innovation and manage projects is required 

• Experience crafting successful advertising is required 

• Has demonstrated success in leading cross functional partners and agency partners (especially writing insightful briefs that led to phenomenal consumer relevant work) is required  

• Ready to operate independently and grow as a leader 

• Strong financial and analytical acumen to provide context to media/comms decisions 

Preferred Qualifications:

• Previous direct report experience a plus 

• Very strong analytical capacity, and track record in driving business results is preferred

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O que você ganha com isso

$110,500.00 - $156,000.00

Isso leva em consideração vários fatores, incluindo local de trabalho, habilidades do candidato, experiência, nível de educação e outros fatores relacionados ao trabalho.

A Kenvue tem orgulho de ser um empregador de oportunidades iguais. Todos os candidatos qualificados serão considerados para o emprego com base no mérito, independentemente de raça, cor, religião, sexo, orientação sexual, identidade de gênero, idade, nacionalidade ou status de veterano protegido e não serão discriminados com base na deficiência.