Brand Manager, Aveeno Body Activation

Brand Manager, Aveeno Body Activation

O que fazemos

At Kenvue, percebemos o extraordinário poder do cuidado diário. Construída com base em mais de um século de herança e enraizada na ciência, somos a casa de marcas icônicas - incluindo NEUTROGENA®, AVEENO®, TYLENOL,® LISTERINE,® JOHNSON'S® e BAND-AID® que você já conhece e ama. A ciência é a nossa paixão; O cuidado é o nosso talento.

Quem somos

Nossa equipe global é de ~ 22.000 pessoas brilhantes com uma cultura no local de trabalho onde cada voz é importante e cada contribuição é apreciada. Somos apaixonados por insights, inovação e comprometidos em entregar os melhores produtos aos nossos clientes. Com experiência e empatia, ser um Kenvuer significa ter o poder de impactar milhões de pessoas todos os dias. Colocamos as pessoas em primeiro lugar, nos importamos ferozmente, ganhamos confiança com a ciência e resolvemos com coragem - e temos oportunidades brilhantes esperando por você! Junte-se a nós para moldar nosso futuro - e o seu. Para obter mais informações, clique em aqui.

Role reporta para:

Senior Brand Manager Aveeno

Location:

North America, United States, New Jersey, Summit

Local de trabalho:

Híbrido

O que você fará

The Brand Manager, Aveeno Body & Hair Activation will lead activation strategy and execution across Aveeno Body & Hair, translating brand priorities into integrated consumer and customer plans that drive business impact. This role will serve as the lead for customer co-planning and media execution, partnering closely with global brand, media, PR, influencer, customer, and agency teams to deliver high-quality assets, optimized activation plans, and strong in-market execution. The Brand Manager will help bring Aveeno priorities to life through tentpole category activations, innovation asset development, US asset adaptations, BME tracking, and PR/organic influencer strategy support.

Key Responsibilities

• Lead the Aveeno Body & Hair brand activation planning process, ensuring plans are rooted in brand strategy, integrated across channels, and aligned to business priorities.
• Partner with customer and sales strategy teams to translate brand priorities into retailer-relevant activation plans, toolkits, and customer-facing materials.
• Manage media asset needs, execution timelines, and optimization inputs in partnership with integrated agency and cross-functional teams.
• Guide agency partners through clear briefs, actionable feedback, timely decision-making, and strong alignment to Aveeno brand strategy and executional standards.
• Lead planning and execution for category-focused tentpole activations that connect consumer and customer touchpoints and deliver against brand priorities.
• Review and approve materials through the MLR process as a certified brand approver, ensuring claims, assets, and executions align with approved brand standards.
• Partner with the Global Brand Team on NPI asset development, including media assets, PDP content, launch toolkits, and related activation materials.
• Adapt and transcreate global, regional, or master assets for the US market while maintaining Aveeno brand consistency and local relevance.
• Own BME budget tracking and serve as a budget liaison to support disciplined planning, visibility, and coordination across activation workstreams.
• Partner with PR and influencer teams to support organic and influencer strategy, asset inputs, approvals, and activation alignment.
• Manage a team of 2 Media & Comms ABMs and foster a high-performance culture grounded in integrity, creativity, teamwork, insight, and excellence.

What We Are Looking For

Required Qualifications

• BA/BS degree in Marketing, Business, or a related field required.
• Minimum of 6 years of business experience required, including at least 3 years of progressive commercial experience.
• Marketing or sales experience in a Consumer Packaged Goods environment required.
• Strong analytical capabilities and experience translating insights into business recommendations required.
• Experience leading cross-functional projects and presenting strategy to senior-level stakeholders required.
• Experience building strong cross-functional relationships and influencing across teams required;.
• P&L, financial management, and business or strategic planning experience required.

Preferred Qualifications:

• MBA
• People management experience preferred.
• Experience across different product life cycles, including mature brands, new launches, and turnaround opportunities preferred.

O que você ganha com isso

$124,100.00 - $175,200.00

Isso leva em consideração vários fatores, incluindo local de trabalho, habilidades do candidato, experiência, nível de educação e outros fatores relacionados ao trabalho.

A Kenvue tem orgulho de ser um empregador de oportunidades iguais. Todos os candidatos qualificados serão considerados para o emprego com base no mérito, independentemente de raça, cor, religião, sexo, orientação sexual, identidade de gênero, idade, nacionalidade ou status de veterano protegido e não serão discriminados com base na deficiência.