Brand Manager, Johnson's

Brand Manager, Johnson's

O que fazemos

At Kenvue, percebemos o extraordinário poder do cuidado diário. Construída com base em mais de um século de herança e enraizada na ciência, somos a casa de marcas icônicas - incluindo NEUTROGENA®, AVEENO®, TYLENOL,® LISTERINE,® JOHNSON'S® e BAND-AID® que você já conhece e ama. A ciência é a nossa paixão; O cuidado é o nosso talento.

Quem somos

Nossa equipe global é de ~ 22.000 pessoas brilhantes com uma cultura no local de trabalho onde cada voz é importante e cada contribuição é apreciada. Somos apaixonados por insights, inovação e comprometidos em entregar os melhores produtos aos nossos clientes. Com experiência e empatia, ser um Kenvuer significa ter o poder de impactar milhões de pessoas todos os dias. Colocamos as pessoas em primeiro lugar, nos importamos ferozmente, ganhamos confiança com a ciência e resolvemos com coragem - e temos oportunidades brilhantes esperando por você! Junte-se a nós para moldar nosso futuro - e o seu. Para obter mais informações, clique em aqui.

Role reporta para:

Sr. Shopper Marketing Manager, AV-B & Johnson's, Essential Health, Skin & Essential Health BU

Localização:

Asia Pacific, South Korea, Seoul, Seoul

Local de trabalho:

Híbrido

O que você fará

Lead two iconic brands at different life stages: Johnson's Baby (trusted family skincare heritage) and Johnson's Beauty (fast-growing adult body care). You'll own full P&L, shape multi-year strategy, and deliver growth through incredible products, powerful campaigns, and sharp market & consumer insights. This role is for someone who are thrilled to make a high-impact, who thrives on turning strategy into results, building brands from concept to consumer.

Key Responsibilities:

1. Own the Business

• Lead full P&L (Net Sales, Gross Profit, Marketing Budget) and annual planning
• Build 3-year brand vision and strategy across both portfolios
• Ensure coherence between brands while maximizing growth for each

2. Drive Products That Win Consumer Households

• Identify market opportunities (sizing, segmentation, competitive moves) using internal and extenral reserach (e.g: Kantar, Nielsen, and opensurvey consumer research..)
• Manage full product lifecycle: NPD launch, base portfolio optimization, promotional activation
• Lead concept development, artwork assurance, pricing, and post-launch performance tracking

3. Build Campaigns That Convert

• Create integrated consumer campaigns across digital, PR, and creative
• Own the full funnel: Awareness → Consideration → Conversion → Loyalty
• Manage agency partners to deliver quality and ROI

4. Lead Teams to Deliver

• Partner with Sales, Finance, Supply Chain, and key customers (e.g., Olive Young, e-commerce) to hit targets
• Drive cross-functional teams on priorities and timelines

What we are looking for 

Required Qualifications:

• 4+ years in brand/product manager experience (FMCG, skincare, personal care, or baby care preferred)
• Full P&L experience — you've owned numbers and delivered
• Fluent English — for regional collaboration and reporting
• University degree (Business, Marketing, or related field)

What Makes You Stand Out

• You've launched products and campaigns that moved the needle — from NPD concept to market, and led integrated campaigns (digital, PR, creative) that delivered measurable growth
• You win in Korea's digital ecosystem — skilled in performance marketing, social commerce, creators, and full-funnel IMC
• You bring a startup mentality — high ownership, fast execution, comfortable with ambiguity and rolling up your sleeves
• You let data guide you — experienced in consumer research (tracking, funnels, testing) to make smarter bets
   

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