Brand Manager, Listerine

Brand Manager, Listerine

O que fazemos

At Kenvue, percebemos o extraordinário poder do cuidado diário. Construída com base em mais de um século de herança e enraizada na ciência, somos a casa de marcas icônicas - incluindo NEUTROGENA®, AVEENO®, TYLENOL,® LISTERINE,® JOHNSON'S® e BAND-AID® que você já conhece e ama. A ciência é a nossa paixão; O cuidado é o nosso talento.

Quem somos

Nossa equipe global é de ~ 22.000 pessoas brilhantes com uma cultura no local de trabalho onde cada voz é importante e cada contribuição é apreciada. Somos apaixonados por insights, inovação e comprometidos em entregar os melhores produtos aos nossos clientes. Com experiência e empatia, ser um Kenvuer significa ter o poder de impactar milhões de pessoas todos os dias. Colocamos as pessoas em primeiro lugar, nos importamos ferozmente, ganhamos confiança com a ciência e resolvemos com coragem - e temos oportunidades brilhantes esperando por você! Junte-se a nós para moldar nosso futuro - e o seu. Para obter mais informações, clique em aqui.

Role reporta para:

Sr. Brand Manager, Listerine, Essential Health, Skin & Essential Health BU

Localização:

Asia Pacific, South Korea, Seoul, Seoul

Local de trabalho:

Híbrido

O que você fará

What you will do

In this role, you will provide marketing support and be an important member of the marketing brand team and the broader marketing organization.

You will assist in delivering agreed Profit & Loss (P&L) and market share metrics for assigned brands and contribute to the brand franchise. Supporting and guiding direct reports is an important aspect of the role."

Responsibilities

1. Support brand strategy execution by driving cross-functional initiatives aligned with long-term growth plans and financial targets.
2. Contribute to the develop and monitoring of annual business plans and programs that will improve consumer acceptance, market penetration and product profitability
3. Own the implementation of consumer programs including product advertising, packaging and promotional activities, and optimizing their effectiveness
4. Analyze marketing KPIs to identify growth drivers and plan strategic initiatives that enhance brand and business performance
5. Collaborate with internal departments including Customer Strategy, Sales, Finance, Regulatory, Supply Chain and Demand Planning to coordinate team activities/projects and attain short-long term sales and profit commitments
6. Support the identification and recommendation of new business opportunities
7. Support brand initiatives with strategic and key customers
8. Coordinate Manage agency relations and support business partnerships

What we are looking for

- A University degree is required, preferably in Business, Sales, Marketing or another related field
- Minimum 5+ years of progressive marketing experience required
 
Preferred:
- Consumer Packaged Goods, over-the-counter product experience is preferred
- Excellent interpersonal and collaboration skills
- Ability to positively influence with outstanding oral/written communication skills
- Advanced problem solving, decision-making and prioritization abilities
- Ability to think analytically and strategically to understand complex or ambiguous problems or issues
- Ability to develop and demonstrate creativity/new ideas that challenge the status quo
- Proficient in project management and financial analysis, including P&L management/forecasting
- Understanding of advertising, media, copy development/adaptation process and working with creative/PR/media agencies
- Deep understanding of digital levers as part of the marketing mix
- Strong command of concept development and new product process
- Proficiency in consumer research methodologies

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