Brand Manager, OTC (타이레놀)

Brand Manager, OTC (타이레놀)

O que fazemos

At Kenvue, percebemos o extraordinário poder do cuidado diário. Construída com base em mais de um século de herança e enraizada na ciência, somos a casa de marcas icônicas - incluindo NEUTROGENA®, AVEENO®, TYLENOL,® LISTERINE,® JOHNSON'S® e BAND-AID® que você já conhece e ama. A ciência é a nossa paixão; O cuidado é o nosso talento.

Quem somos

Nossa equipe global é de ~ 22.000 pessoas brilhantes com uma cultura no local de trabalho onde cada voz é importante e cada contribuição é apreciada. Somos apaixonados por insights, inovação e comprometidos em entregar os melhores produtos aos nossos clientes. Com experiência e empatia, ser um Kenvuer significa ter o poder de impactar milhões de pessoas todos os dias. Colocamos as pessoas em primeiro lugar, nos importamos ferozmente, ganhamos confiança com a ciência e resolvemos com coragem - e temos oportunidades brilhantes esperando por você! Junte-se a nós para moldar nosso futuro - e o seu. Para obter mais informações, clique em aqui.

Role reporta para:

Sr. Brand Manager, Tylenol, Selfcare BU

Localização:

Asia Pacific, South Korea, Seoul, Seoul

Local de trabalho:

Híbrido

O que você fará

Tylenol Brand Manager is responsible for developing and executing comprehensive marketing plans, conducting market research, and evaluating sales and marketing activities to grow business and market share:

Key Responsibilities

• Develop business growth strategy and gain cross-functional alignment including regional MKT, RA, Finance, etc. to develop innovative and achievable business plans
• Develop longer term growth plan including brand portfolio strategy
• Analyze key performance indicators and financial reports to identify opportunities for improvement
• Conduct in-depth sales and competitive analysis to drive business growth
• Drive market intelligence gathering process to uncover new opportunities
• Develop full year marketing plan to strengthen brand equity
• Design advanced communication and media plan based on deep consumer insight and media behaviors
• Develop campaign brief, eco-system, consumer advertising, and marketing programs via systematic assessment of market trends, unmet consumer needs, and competitive landscape
• Flawless execution of IMC and marketing campaign with agile mindset
• Evaluate effectiveness of marketing activity and diagnose on ROI to identify potential areas for improvement
• Develop and execute HCP engagement plan
• Support innovation projects
• Conduct consumer/market research to find new opportunity areas and assess the size of prize
• Analyze market trends and consumer insights to identify growth opportunities and develop strategic initiatives 
• Manage and respond to brand-related issues in a timely and effective manner to ensure brand consistency and protect brand reputation.
• Manage brand budgets effectively to maximize ROI and achieve business objectives

What we are looking for

Required Qualifications

• Bachelor’s degree and above with relative brand management experiences
• 7+ years of Pharmaceutical or FMCG marketing experience (Pharma industry experience is preferred; not a must)
• Proven track record of successfully managing brand campaigns and driving brand growth
• HCP Communication and utilizing medical reference experience is preferred
• Demand forecasting & P&L management experience
• Strategic thinking & analytical and problem-solving skills
• Consumer-centric & agile mindset
• Cross-functional communication and project management skills with internal (i.e., enabling teams) and external stakeholders (i.e., regional MKT/agencies)
• Strong analytical skills with the ability to interpret data and make strategic recommendations
• Excellent communication and presentation skills to effectively deliver brand messaging to internal and external stakeholders
• Ability to speak and write in English and Korean fluently

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