Brand Manager, OTC (타이레놀)
- Função do Cargo:
- Data de Publicação:
- Data de Término:
- ID:
- 2507038826W
Compartilhe este cargo / trabalho:
Kenvue está atualmente recrutando para um:
O que fazemos
At Kenvue, percebemos o extraordinário poder do cuidado diário. Construída com base em mais de um século de herança e enraizada na ciência, somos a casa de marcas icônicas - incluindo NEUTROGENA®, AVEENO®, TYLENOL,® LISTERINE,® JOHNSON'S® e BAND-AID® que você já conhece e ama. A ciência é a nossa paixão; O cuidado é o nosso talento.
Quem somos
Nossa equipe global é de ~ 22.000 pessoas brilhantes com uma cultura no local de trabalho onde cada voz é importante e cada contribuição é apreciada. Somos apaixonados por insights, inovação e comprometidos em entregar os melhores produtos aos nossos clientes. Com experiência e empatia, ser um Kenvuer significa ter o poder de impactar milhões de pessoas todos os dias. Colocamos as pessoas em primeiro lugar, nos importamos ferozmente, ganhamos confiança com a ciência e resolvemos com coragem - e temos oportunidades brilhantes esperando por você! Junte-se a nós para moldar nosso futuro - e o seu. Para obter mais informações, clique em aqui.
Role reporta para:
Sr. Brand Manager, Tylenol, Selfcare BULocalização:
Asia Pacific, South Korea, Seoul, SeoulLocal de trabalho:
HíbridoO que você fará
Tylenol Brand Manager is responsible for developing and executing comprehensive marketing plans, conducting market research, and evaluating sales and marketing activities to grow business and market share:
Key Responsibilities
- Develop business growth strategy and gain cross-functional alignment including regional MKT, RA, Finance, etc. to develop innovative and achievable business plans
- Develop longer term growth plan including brand portfolio strategy
- Analyze key performance indicators and financial reports to identify opportunities for improvement
- Conduct in-depth sales and competitive analysis to drive business growth
- Drive market intelligence gathering process to uncover new opportunities
- Develop full year marketing plan to strengthen brand equity
- Design advanced communication and media plan based on deep consumer insight and media behaviors
- Develop campaign brief, eco-system, consumer advertising, and marketing programs via systematic assessment of market trends, unmet consumer needs, and competitive landscape
- Flawless execution of IMC and marketing campaign with agile mindset
- Evaluate effectiveness of marketing activity and diagnose on ROI to identify potential areas for improvement
- Develop and execute HCP engagement plan
- Support innovation projects
- Conduct consumer/market research to find new opportunity areas and assess the size of prize
- Analyze market trends and consumer insights to identify growth opportunities and develop strategic initiatives
- Manage and respond to brand-related issues in a timely and effective manner to ensure brand consistency and protect brand reputation.
- Manage brand budgets effectively to maximize ROI and achieve business objectives
What we are looking for
Required Qualifications
- Bachelor’s degree and above with relative brand management experiences
- 7+ years of Pharmaceutical or FMCG marketing experience (Pharma industry experience is preferred; not a must)
- Proven track record of successfully managing brand campaigns and driving brand growth
- HCP Communication and utilizing medical reference experience is preferred
- Demand forecasting & P&L management experience
- Strategic thinking & analytical and problem-solving skills
- Consumer-centric & agile mindset
- Cross-functional communication and project management skills with internal (i.e., enabling teams) and external stakeholders (i.e., regional MKT/agencies)
- Strong analytical skills with the ability to interpret data and make strategic recommendations
- Excellent communication and presentation skills to effectively deliver brand messaging to internal and external stakeholders
- Ability to speak and write in English and Korean fluently
Se você for um indivíduo com deficiência, consulte nossa página Página de assistência a deficientes para obter informações sobre como solicitar uma acomodação.