Brand Manager

O que fazemos

At Kenvue, percebemos o extraordinário poder do cuidado diário. Construída com base em mais de um século de herança e enraizada na ciência, somos a casa de marcas icônicas - incluindo NEUTROGENA®, AVEENO®, TYLENOL,® LISTERINE,® JOHNSON'S® e BAND-AID® que você já conhece e ama. A ciência é a nossa paixão; O cuidado é o nosso talento.

Quem somos

Nossa equipe global é de ~ 22.000 pessoas brilhantes com uma cultura no local de trabalho onde cada voz é importante e cada contribuição é apreciada. Somos apaixonados por insights, inovação e comprometidos em entregar os melhores produtos aos nossos clientes. Com experiência e empatia, ser um Kenvuer significa ter o poder de impactar milhões de pessoas todos os dias. Colocamos as pessoas em primeiro lugar, nos importamos ferozmente, ganhamos confiança com a ciência e resolvemos com coragem - e temos oportunidades brilhantes esperando por você! Junte-se a nós para moldar nosso futuro - e o seu. Para obter mais informações, clique em aqui.

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O que você fará

Position Summary

This brand management position is a critical role of one of the most iconic and largest brands of Kenvue Japan, BAND-AID®.  Japan BAND-AID® is the undisputed No.1 wound care brand in Japan, with an annual business size of over 10 billion yen with a steady and healthy growth trend of CAGR 103%, unleashing wound care occasions and moments with strong consumer insights-driven campaigns and brand activations across touch points. This role will play a critical role in brand management, leading total wound care business from A to Z. This role would be fully responsible and accountable to own E2E brand P&L management and marketing execution, along with sustainable brand equity growth and business growth in short term and long term.  This role will lead cross functional team to deliver results, also have tight engagement with Regional team to share, exchange knowledge and make exciting wound care future with scalable innovation pipeline and portfolios.

Role Duty & Responsibilities

Brand Management

-Research & analysis

• Analyzes key performance indicators and financial reports such as brand sales and offtake

• Conducts consumer/market research to find new opportunity area and assess the size of prize

Brand strategy development & execution

• Develop business growth strategy and gain cross-functional alignment to develop innovative and achievable business plans

• Develop longer term growth plan including brand evolution strategy

• Lead retail execution plan partnering with the sales strategy team & external distributor and cross-functionally with the commercial teams.

Communication planning & execution

• Develops campaign brief, eco-system, consumer advertising, and marketing programs via systematic assessment of market trends, unmet consumer needs, and competitive activity.

• Design advanced communication and media plan based on deep consumer insight and media behaviors

• Flawless execution of marketing campaign with sense of urgency

• Displays skills in evaluating effectiveness of marketing tactics and return on investment to identify and provide input on potential areas for improvement

Key brand index management

• Keep track of brand health through appropriate measurement tools

• Plans and forecasts sales

• Budget planning and tracking

What we are looking for

Related Experience & Behavior, Competency

• 3 years brand marketing experience.

• Experience of working with cross functional teams and regional teams.

• OWNER MINDSET for brand business growth as a business leader, for self/ team’s growth as a people leader.

• Consumer-centric & agile mindset

• Bachelor’s degree and above with relative brand management experiences

•  

  Expertise and Skills

  -          Cross-functional communication and project management skills with internal (i.e., enabling teams) and external stakeholders (i.e., regional MKT/agencies)

  -          Strategic thinking & analytical and problem-solving skills

  Ability to speak and write in English and Japanese fluently

ポジション概要

本ブランドマネジメント職は、Kenvue Japanを代表する最大級かつ最も象徴的なブランドの一つ、BAND-AID® を担当する極めて重要な役割です。
日本のBAND-AID®は、年間売上規模1,000億円を超え、CAGR 103%という健全かつ安定的な成長を続ける日本における不動のNo.1創傷ケアブランドです。消費者インサイトに基づいたキャンペーンやブランドアクティベーションを通じ、あらゆる創傷ケアのシーンに寄り添ってきました。

このポジションは、ブランドマネジメントの中心的役割を担い、創傷ケア事業全体をAからZまで統括します。ブランドのE2E P&Lマネジメントおよびマーケティング実行に全面的な責任を持ち、短期・長期の持続的なブランド価値向上と事業成長を実現していただきます。また、クロスファンクショナルチームをリードして成果を出し、さらにリージョナルチームと密接に連携し、知見を共有・交換しながら、革新的なパイプラインとポートフォリオで創傷ケアの未来を切り拓きます。

役割・責任

ブランドマネジメント

リサーチ・分析

• 売上やオフテイクなど主要KPI・財務指標を分析

• 消費者・市場調査を実施し、新たな機会領域を特定し、その市場規模を評価

ブランド戦略立案と実行

• 事業成長戦略を立案し、クロスファンクションの合意を得て革新的かつ実現可能なビジネスプランを策定

• ブランド進化戦略を含む中長期的な成長プランを構築

• 営業戦略チームや外部ディストリビューター、商業部門と連携し、小売実行プランをリード

コミュニケーション企画・実行

• 市場動向、未充足ニーズ、競合動向を分析し、キャンペーンブリーフ、エコシステム、広告、マーケティングプログラムを開発

• 消費者インサイトとメディア行動に基づき、先進的なコミュニケーション／メディアプランを設計

• 緊急性を持ってマーケティングキャンペーンを完璧に実行

• マーケティング施策の効果やROIを評価し、改善点を特定

ブランド指標管理

• 適切な測定ツールを用いてブランドヘルスをモニタリング

• 売上予測・計画の策定

• 予算の計画・管理

求める人材

経験・行動特性、コンピテンシー

• ブランドマーケティングの実務経験3年以上

• クロスファンクショナルチームやリージョナルチームとの協働経験

• ビジネスリーダーとしてブランド事業の成長を牽引し、ピープルリーダーとして自己やチームの成長を推進するオーナーシップマインド

• 消費者中心かつアジャイルなマインドセット

• ブランドマネジメントに関連する学士号以上の学歴

専門知識・スキル

• 社内（支援部門など）、社外（リージョナルマーケティングや代理店など）ステークホルダーとのクロスファンクショナルなコミュニケーションおよびプロジェクトマネジメントスキル

• 戦略的思考力、分析力、課題解決能力

• 日本語および英語での優れたコミュニケーション能力（会話・文書）

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