Brand & Shopper Activation Manager

Brand & Shopper Activation Manager

O que fazemos

At Kenvue, percebemos o extraordinário poder do cuidado diário. Construída com base em mais de um século de herança e enraizada na ciência, somos a casa de marcas icônicas - incluindo NEUTROGENA®, AVEENO®, TYLENOL,® LISTERINE,® JOHNSON'S® e BAND-AID® que você já conhece e ama. A ciência é a nossa paixão; O cuidado é o nosso talento.

Quem somos

Nossa equipe global é de ~ 22.000 pessoas brilhantes com uma cultura no local de trabalho onde cada voz é importante e cada contribuição é apreciada. Somos apaixonados por insights, inovação e comprometidos em entregar os melhores produtos aos nossos clientes. Com experiência e empatia, ser um Kenvuer significa ter o poder de impactar milhões de pessoas todos os dias. Colocamos as pessoas em primeiro lugar, nos importamos ferozmente, ganhamos confiança com a ciência e resolvemos com coragem - e temos oportunidades brilhantes esperando por você! Junte-se a nós para moldar nosso futuro - e o seu. Para obter mais informações, clique em aqui.

Role reporta para:

Brand & Shopper Activation Lead

Localização:

Europe/Middle East/Africa, Poland, Mazowieckie, Warsaw

Local de trabalho:

Híbrido

O que você fará

At Kenvue, we believe in the extraordinary power of everyday care. As the world’s largest pure-play consumer health company, we are home to iconic brands like NEUTROGENA®, LISTERINE®, NICORETTE®, IMODIUM®, and BAND-AID® – trusted by millions worldwide.With over 22,000 passionate employees in 100+ countries, we combine deep scientific expertise with purpose-driven innovation to improve lives every day. In Poland, our business is growing, and we are looking for smart, driven individuals to grow with us.Your Role:As a Junior Key Account Manager, you will be responsible for managing relationships with one or two major customers in the Discounter channel. You’ll work closely with senior KAMs, the Sales Lead, and multifunctional teams to drive business performance, launch new products, and build strong partnerships with our retail partners.You won’t just follow plans — you’ll co-create them, own them, and see your ideas come to life in the market.

As Brand & Shopper Activation Manager you will be responsible for Skin Care brands, mainly NEUTROGENA®. You will report to Brand & Shopper Activation Lead.

Your responsibilities

• Development, implementation, and execution of annual strategic and operating plans,
• Responsibility for the brand communication strategy and its execution,
• Implementation of long-term plans and NPIs pipeline for the category,
• Driving consumer, shopper & customer activation agenda (offline & online) for respective brand(s)
• Conducting and coordinating trade marketing projects, including preparation of POS materials & digital assets and their implementation at point of sales, offline and online respectively,
• Post-evaluation of activities, research studies, advertising campaigns & customer’s promotions,
• Budget planning & management,
• On-going overview of competitors’ activities (media and in-store) in the segment,
• Effective collaboration with the agencies (media house, advertising agencies – ATL, BTL, research agencies, PR agency, POS agencies),
• Best in class customer cooperation, including category meetings & customer workshops,
• Close cooperation with other departments: Global Marketing Team, Sales, Demand Planning, Co-packing, Business Intelligence.

What We’re Looking For:

• Minimum 4 years of experience on similar position (Brand  Management / Trade Marketing) in FMCG industry
• Knowledge of digital marketing
• Experience in working with external agencies and service providers
• Analytical & financial skills with knowledge of P&L, ROIs
• Strong communication and presentations skills,
• Very good organizational skills, including the ability to manage multiple tasks simultaneously & setting priorities,
• High level of inner motivation & proactive approach,
• Fluent English and Polish is a must.

What You’ll Get in Return:

• Work with market-leading global brands.
• Access to tailored development programs and a clear career path within our global Sales organization.
• A supportive, team-first culture that values learning, ownership, and ambition.
• Hybrid working model (Warsaw-based, 2–3 days from home).
• Competitive compensation package + bonus.
• Benefits such as private medical care, life insurance, sports card, and more.
• Opportunities for international exposure and cross-functional collaboration.

Who You’ll Work With:

You’ll be joining a dynamic, experienced sales team that supports each other, shares knowledge, and celebrates wins together. We care about your growth just as much as our customers’.

Ready to Make an Impact?

We’re looking for talent that thinks big and acts boldly. If you’re ready to accelerate your career in a global, purpose-driven company — apply now and shape the future of everyday health with us.
 

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.

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