HCP Strategy Coordinator LATAM - Baby

HCP Strategy Coordinator LATAM - Baby

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

5059 GERENTE SR DE MARKETING PROFESIONAL

Location:

Latin America, Brazil, Sao Paulo, Sao Paulo

Work Location:

Hybrid

What you will do

The HCP Strategy Coordinator is responsible for the planning, execution, and control of communication plans directed at healthcare professionals in an omnichannel model for the markets of Brazil, Mexico, and Colombia.

Key Responsibilities

• Lead the planning processes for HCP (3YOP, mandala, etc.), including the required investment for these initiatives.

• Oversee the execution of plans directed at HCPs, closely monitoring the achievement of objectives to make adjustments to the plan when necessary.

• Lead the strategic planning for maternity programs, act as a support for the execution team, and lead negotiations to increase penetration and reach of new births.

• Participate in the monthly cycle guides prepared by the execution team to provide direction to the field team regarding the month’s priorities.

• Focus on business results (Prescription Share & Sell-Out Share) and track initiatives.

• Serve as the single point of contact with local brand management teams and leaders executing medical visits.

• Ensure that the content strategy for HCPs is aligned with the brand's strategic direction.

• Brief the Scientific Analyst for the development of content in collaboration with MAF/RA, specialized agencies, and global teams leading the brand communication strategy.

• Provide the operations team with strategic direction for executing key levers (strat brief), including: Medical visit cycle priorities, maternity strategy, planning for samples and kits, training needs for the field team, and strategic briefing for the development of congresses and events.

• Plan, execute, and adjust the investment budget (BME) for HCP programs throughout the year.

• Support the BI team in preparing and presenting financial scenarios, including adjustments and/or changes to the investment plan.

• Define the annual strategy for medical samples directed at HCPs and share it with the BI team for proper planning and control of the execution of the forecast and the BME. Assist the BI team with any adjustments needed in the plan throughout the year.

• Support the BI team in presenting innovation projects for samples and regular products that will be used in HCP programs.

Required Qualifications

Desired Qualifications

• · High level of Spanish.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.