HCP Strategy Coordinator LATAM - Baby

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Data de Publicação:

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ID:: 2607043392W

Candidate-se agora

Kenvue está atualmente recrutando para um:

HCP Strategy Coordinator LATAM - Baby

O que fazemos

At Kenvue, percebemos o extraordinário poder do cuidado diário. Construída com base em mais de um século de herança e enraizada na ciência, somos a casa de marcas icônicas - incluindo NEUTROGENA®, AVEENO®, TYLENOL,® LISTERINE,® JOHNSON'S® e BAND-AID® que você já conhece e ama. A ciência é a nossa paixão; O cuidado é o nosso talento.

Quem somos

Nossa equipe global é de ~ 22.000 pessoas brilhantes com uma cultura no local de trabalho onde cada voz é importante e cada contribuição é apreciada. Somos apaixonados por insights, inovação e comprometidos em entregar os melhores produtos aos nossos clientes. Com experiência e empatia, ser um Kenvuer significa ter o poder de impactar milhões de pessoas todos os dias. Colocamos as pessoas em primeiro lugar, nos importamos ferozmente, ganhamos confiança com a ciência e resolvemos com coragem - e temos oportunidades brilhantes esperando por você! Junte-se a nós para moldar nosso futuro - e o seu. Para obter mais informações, clique em aqui.

Role reporta para:

5059 GERENTE SR DE MARKETING PROFESIONAL

Localização:

Latin America, Brazil, Sao Paulo, Sao Paulo

Local de trabalho:

Híbrido

O que você fará

The HCP Strategy Coordinator is responsible for the planning, execution, and control of communication plans directed at healthcare professionals in an omnichannel model for the markets of Brazil, Mexico, and Colombia.

Key Responsibilities

Lead the planning processes for HCP (3YOP, mandala, etc.), including the required investment for these initiatives.
Oversee the execution of plans directed at HCPs, closely monitoring the achievement of objectives to make adjustments to the plan when necessary.
Lead the strategic planning for maternity programs, act as a support for the execution team, and lead negotiations to increase penetration and reach of new births.
Participate in the monthly cycle guides prepared by the execution team to provide direction to the field team regarding the month’s priorities.
Focus on business results (Prescription Share & Sell-Out Share) and track initiatives.
Serve as the single point of contact with local brand management teams and leaders executing medical visits.
Ensure that the content strategy for HCPs is aligned with the brand's strategic direction.
Brief the Scientific Analyst for the development of content in collaboration with MAF/RA, specialized agencies, and global teams leading the brand communication strategy.
Provide the operations team with strategic direction for executing key levers (strat brief), including: Medical visit cycle priorities, maternity strategy, planning for samples and kits, training needs for the field team, and strategic briefing for the development of congresses and events.
Plan, execute, and adjust the investment budget (BME) for HCP programs throughout the year.
Support the BI team in preparing and presenting financial scenarios, including adjustments and/or changes to the investment plan.
Define the annual strategy for medical samples directed at HCPs and share it with the BI team for proper planning and control of the execution of the forecast and the BME. Assist the BI team with any adjustments needed in the plan throughout the year.
Support the BI team in presenting innovation projects for samples and regular products that will be used in HCP programs.

Required Qualifications

Bachelor’s degree completed in Marketing or related fields, ideally with a specialization or MBA.
Experience in the healthcare industry, in roles leading strategies for HCPs or medical institutions.
Experience in strategic functions, budget planning and control, and team leadership.
Strong communication skills, with the ability to influence, connect with, and lead cross‑functional support areas.
Analytical skills: ability to analyze market information, identify opportunities, and develop action plans.
High level of English;

Desired Qualifications

· High level of Spanish.

Se você for um indivíduo com deficiência, consulte nossa página Página de assistência a deficientes para obter informações sobre como solicitar uma acomodação.

Siga-nos!

The HCP Strategy Coordinator is responsible for the planning, execution, and control of communication plans directed at healthcare professionals in an omnichannel model for the markets of Brazil, Mexico, and Colombia.

Key Responsibilities

Lead the planning processes for HCP (3YOP, mandala, etc.), including the required investment for these initiatives.

Oversee the execution of plans directed at HCPs, closely monitoring the achievement of objectives to make adjustments to the plan when necessary.

Lead the strategic planning for maternity programs, act as a support for the execution team, and lead negotiations to increase penetration and reach of new births.

Participate in the monthly cycle guides prepared by the execution team to provide direction to the field team regarding the month’s priorities.

Focus on business results (Prescription Share & Sell-Out Share) and track initiatives.

Serve as the single point of contact with local brand management teams and leaders executing medical visits.

Ensure that the content strategy for HCPs is aligned with the brand's strategic direction.

Brief the Scientific Analyst for the development of content in collaboration with MAF/RA, specialized agencies, and global teams leading the brand communication strategy.

Provide the operations team with strategic direction for executing key levers (strat brief), including: Medical visit cycle priorities, maternity strategy, planning for samples and kits, training needs for the field team, and strategic briefing for the development of congresses and events.

Plan, execute, and adjust the investment budget (BME) for HCP programs throughout the year.

Support the BI team in preparing and presenting financial scenarios, including adjustments and/or changes to the investment plan.

Define the annual strategy for medical samples directed at HCPs and share it with the BI team for proper planning and control of the execution of the forecast and the BME. Assist the BI team with any adjustments needed in the plan throughout the year.

Support the BI team in presenting innovation projects for samples and regular products that will be used in HCP programs.

Required Qualifications

Bachelor’s degree completed in Marketing or related fields, ideally with a specialization or MBA.

Experience in the healthcare industry, in roles leading strategies for HCPs or medical institutions.

Experience in strategic functions, budget planning and control, and team leadership.

Strong communication skills, with the ability to influence, connect with, and lead cross‑functional support areas.

Analytical skills: ability to analyze market information, identify opportunities, and develop action plans.

High level of English;

Desired Qualifications

· High level of Spanish.