Head of Media, Self Care (Fixed Term)

Head of Media, Self Care (Fixed Term)

O que fazemos

At Kenvue, percebemos o extraordinário poder do cuidado diário. Construída com base em mais de um século de herança e enraizada na ciência, somos a casa de marcas icônicas - incluindo NEUTROGENA®, AVEENO®, TYLENOL,® LISTERINE,® JOHNSON'S® e BAND-AID® que você já conhece e ama. A ciência é a nossa paixão; O cuidado é o nosso talento.

Quem somos

Nossa equipe global é de ~ 22.000 pessoas brilhantes com uma cultura no local de trabalho onde cada voz é importante e cada contribuição é apreciada. Somos apaixonados por insights, inovação e comprometidos em entregar os melhores produtos aos nossos clientes. Com experiência e empatia, ser um Kenvuer significa ter o poder de impactar milhões de pessoas todos os dias. Colocamos as pessoas em primeiro lugar, nos importamos ferozmente, ganhamos confiança com a ciência e resolvemos com coragem - e temos oportunidades brilhantes esperando por você! Junte-se a nós para moldar nosso futuro - e o seu. Para obter mais informações, clique em aqui.

Role reporta para:

Head of Media US

Location:

North America, United States, New Jersey, Summit

Local de trabalho:

Totalmente remoto

O que você fará

The Head of Integrated Media, Self Care will lead the development and execution of integrated media strategies across Kenvue’s Self Care portfolio, including brands such as TYLENOL®, MOTRIN®, SUDAFED®, LACTAID®, PEPCID®, IMODIUM®, ZYRTEC®, BENADRYL®, ZARBEE’S®, LISTERINE®, BAND-AID®, NEOSPORIN®, VISINE®, and DESITIN®. This role will ensure media strategies are fully aligned to brand priorities and deliver seamless, consumer-centric experiences across all touchpoints to drive category growth.

This is a Fixed Term role and we are currently anticipating an initial engagement of approximately six months.

Key Responsibilities

• Lead the development of integrated media plans that support brand and category strategies, ensuring cohesive and consistent communications across paid, owned, and earned channels
• Partner closely with Brand, eCommerce, and Customer Development teams as well as with our agency partner to translate business priorities into full-funnel media strategies that drive reach, engagement, and conversion
• Drive best-in-class media planning and execution across channels (including digital, social, search, retail media, and traditional), ensuring alignment across consumer touchpoint
• Bring thought leadership to advance innovative, breakthrough media strategies that differentiate Kenvue’s Self Care brands and strengthen their leadership position within highly competitive categories
• Collaborate with media agencies and external partners to deliver high-quality execution, while continuously enhancing capabilities, tools, and ways of working
• Leverage data, analytics, and consumer insights to inform media strategy, optimize performance, and improve return on investment across campaigns
• Identify and pilot new media opportunities, formats, and technologies to enhance effectiveness and accelerate learning across the portfolio
• Support investment planning and budget allocation across brands, ensuring optimal deployment of media spend aligned to business priorities and performance goals
• Serve as a key connector across functions, ensuring alignment between brand strategy, media strategy, and commercial objectives
• Lead and develop a high-performing team, fostering strong capabilities in integrated media planning, performance analytics, and execution excellence

What we are looking for

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 12–15 years of experience in integrated media, digital marketing, media strategy, or related roles
• Proven experience developing and executing integrated media plans across multiple channels, with a strong understanding of full-funnel media strategy
• Demonstrated ability to translate brand and commercial objectives into impactful media strategies that drive measurable business outcomes
• Strong understanding of the evolving media landscape, including digital, social, search, and retail media channels
• Experience working in a matrixed organization, with the ability to collaborate cross-functionally and influence stakeholders across Brand, eCommerce, and Commercial teams
• Analytical mindset, with experience leveraging data and insights to optimize media performance and inform decision-making
• Experience managing media budgets and optimizing investment across channels based on performance and business priorities
• People leadership experience, with the ability to develop and coach team members and foster a collaborative, high-performance culture
• Strong communication and storytelling capabilities, with the ability to clearly articulate media strategies and performance insights to senior stakeholders

Desired Qualifications

• Experience within CPG, consumer health, or highly regulated categories with complex consumer journeys
• Deep understanding of consumer behavior and media consumption trends within Self Care and wellness categories
• Experience working within an agency model and managing external partners to deliver integrated media strategies
• Familiarity with advanced measurement approaches, attribution models, and emerging media technologies
• Proven ability to bring innovative thinking and challenge the status quo to elevate media effectiveness
• Ability to operate effectively in a fast-paced, evolving environment and lead through ambiguity
• Passion for building strong brands and delivering meaningful consumer connections through media

O que você ganha com isso

$190,825.00 - $269,400.00

Isso leva em consideração vários fatores, incluindo local de trabalho, habilidades do candidato, experiência, nível de educação e outros fatores relacionados ao trabalho.

A Kenvue tem orgulho de ser um empregador de oportunidades iguais. Todos os candidatos qualificados serão considerados para o emprego com base no mérito, independentemente de raça, cor, religião, sexo, orientação sexual, identidade de gênero, idade, nacionalidade ou status de veterano protegido e não serão discriminados com base na deficiência.