Manager, Shopper Insights

Manager, Shopper Insights

O que fazemos

At Kenvue, percebemos o extraordinário poder do cuidado diário. Construída com base em mais de um século de herança e enraizada na ciência, somos a casa de marcas icônicas - incluindo NEUTROGENA®, AVEENO®, TYLENOL,® LISTERINE,® JOHNSON'S® e BAND-AID® que você já conhece e ama. A ciência é a nossa paixão; O cuidado é o nosso talento.

Quem somos

Nossa equipe global é de ~ 22.000 pessoas brilhantes com uma cultura no local de trabalho onde cada voz é importante e cada contribuição é apreciada. Somos apaixonados por insights, inovação e comprometidos em entregar os melhores produtos aos nossos clientes. Com experiência e empatia, ser um Kenvuer significa ter o poder de impactar milhões de pessoas todos os dias. Colocamos as pessoas em primeiro lugar, nos importamos ferozmente, ganhamos confiança com a ciência e resolvemos com coragem - e temos oportunidades brilhantes esperando por você! Junte-se a nós para moldar nosso futuro - e o seu. Para obter mais informações, clique em aqui.

Role reporta para:

Director, Shopper Insights

Location:

North America, United States, New Jersey, Summit

Local de trabalho:

Híbrido

O que você fará

The Manager, Shopper Insights is a high-impact role that sits at the intersection of shopper behavior and analytics, category development and customer strategy. You will bring an outside-in focus and partner closely with Category Management, Customer Development, Brand Growth and Retail teams to lead shopper understanding and translate that into business decisions to drive Skin Health & Beauty category growth in our key retailers.

 

This role is ideal for someone who has solid expertise in shopper insights and category management, but who also is a strategic and innovative thinker and influential collaborator, that can advance how we understand and serve today’s shopper across channels.

 

Key Responsibilities:

• Lead shopper insights responsibility for Skin Health & Beauty segment

• Lead the development of strategic, actionable shopper insights that influence category strategies and drive growth, shape customer plans and go-to-market execution

• Champion a shopper-first mindset across the organization, driving cross-functional alignment and action based on insights

• Develop seamless, holistic shopper understanding across physical and digital touchpoints, demonstrating a firm grasp of omnichannel shopper behavior

• Translate complex shopper data and analytics into compelling narratives, in collaboration with category management and customer strategy, to inform assortment, merchandising, pricing and promotional strategies

• Leverage qualitative and quantitative research elements, glean insights and embed foundational shopper understanding throughout the Customer Development Organization and Sales teams to directly impact strategies for brands and retail activation

• Translate shopper insights and analytics into tangible strategy recommendations to influence key retailers, helping shape joint business plans and category leadership positions

• Identify learning needs and introduce and implement innovative insight tools and methodologies—including behavioral analytics, path to purchase, omni-testing, staying abreast of industry trends and emerging technologies to continuously innovate and improve shopper insights capabilities

 

What we are looking for

Required Qualifications:

• A minimum of a Bachelor’s degree or equivalent in Marketing, Business Administration, or a related field; Master's degree preferred

• A minimum of 5 years of experience in shopper insights, market research, category management or related field

• Proven track record of successfully leading shopper insights for mega category in a multinational company

• A deep understanding of consumer and shopper psychology and behavior and demonstrating this through how they influence shopper-based decision making

• Strong working experience with US retailers and landscape

• Experience in omnichannel shopper journeys and, specifically ecommerce shopper understanding

• Experience in qualitative and quantitative research methods, including deep understanding of panel metrics, market structure, path to purchase, etc.

• Strong analytical skills with the ability to interpret complex data and draw actionable insights

• Experience in Self/Personal Care and/or Skin Health & Beauty is preferred

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O que você ganha com isso

$124,100.00 - $175,200.00

Isso leva em consideração vários fatores, incluindo local de trabalho, habilidades do candidato, experiência, nível de educação e outros fatores relacionados ao trabalho.

A Kenvue tem orgulho de ser um empregador de oportunidades iguais. Todos os candidatos qualificados serão considerados para o emprego com base no mérito, independentemente de raça, cor, religião, sexo, orientação sexual, identidade de gênero, idade, nacionalidade ou status de veterano protegido e não serão discriminados com base na deficiência.