Marketing Lead, Dr.Ci:labo Healthcare Professional (HCP)

Marketing Lead, Dr.Ci:labo Healthcare Professional (HCP)

O que fazemos

At Kenvue, percebemos o extraordinário poder do cuidado diário. Construída com base em mais de um século de herança e enraizada na ciência, somos a casa de marcas icônicas - incluindo NEUTROGENA®, AVEENO®, TYLENOL,® LISTERINE,® JOHNSON'S® e BAND-AID® que você já conhece e ama. A ciência é a nossa paixão; O cuidado é o nosso talento.

Quem somos

Nossa equipe global é de ~ 22.000 pessoas brilhantes com uma cultura no local de trabalho onde cada voz é importante e cada contribuição é apreciada. Somos apaixonados por insights, inovação e comprometidos em entregar os melhores produtos aos nossos clientes. Com experiência e empatia, ser um Kenvuer significa ter o poder de impactar milhões de pessoas todos os dias. Colocamos as pessoas em primeiro lugar, nos importamos ferozmente, ganhamos confiança com a ciência e resolvemos com coragem - e temos oportunidades brilhantes esperando por você! Junte-se a nós para moldar nosso futuro - e o seu. Para obter mais informações, clique em aqui.

Role reporta para:

Director, HCP Engagement, JP & KR

Localização:

Asia Pacific, Japan, Tokyo-To, Chiyoda

Local de trabalho:

Híbrido

O que você fará

The HCP Marketing Manager will lead the strategy and execution of healthcare professional (HCP) engagement to build strong advocacy for skin care and drive HCP brand recommendation (Dr.Ci:labo). This role is responsible for shaping evidence-based, insight-driven initiatives that strengthen Dr.Ci:labo scientific credibility, increase recommendation, and establish long-term partnerships with key skin care HCPs.

The role requires close collaboration with Brand Marketing, Medical, Sales, and Global/Regional teams to deliver impactful programs across multiple HCP touchpoints.

Key Responsibilities

        HCP Strategy & Engagement

• Develop and execute a comprehensive HCP marketing strategy to drive Dr.Ci:labo advocacy and recommendation among dermatologist and related skin care professionals.

• Translate clinical evidence and brand strategy into compelling HCP value propositions.

• Design and deploy segmented engagement plans by HCP type, influence level, and lifecycle stage.

       Scientific Communication & Content Development

• Lead the creation of scientific and educational content (detail aids, presentations, digital assets, training materials) aligned with clinical data and regulatory standards.

• Partner with Medical Affairs to ensure accuracy, compliance, and scientific credibility of all HCP materials.

• Champion evidence-based messaging that differentiates Dr.Ci:labo in disease prevention, oral health outcomes, and daily patient care.

Advocacy & HCP-KOL Management

• Identify, engage, and nurture Key Opinion Leaders (KOLs) and high-impact advocates within the HCP community.

• Plan and execute advisory boards, expert meetings, speaker programs, and congress engagement.

• Build sustainable advocacy platforms that amplify peer-to-peer influence and recommendation behavior.

Campaign & Activation Excellence

• Lead end-to-end execution of HCP campaigns across field force, digital, and professional channels.

• Drive integrated omnichannel activation, including face-to-face, digital detailing, webinars, and educational platforms.

• Track performance and continuously optimize programs based on insights.

Insights, Analytics & Performance Management

• Leverage market research, HCP insights, and performance data to inform strategy and execution.

• Define KPIs linked to advocacy, recommendation, engagement, and campaign effectiveness.

• Regularly evaluate ROI and recommend course corrections to maximize impact.

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