Senior Brand Manager, Rogaine US

Senior Brand Manager, Rogaine US

O que fazemos

At Kenvue, percebemos o extraordinário poder do cuidado diário. Construída com base em mais de um século de herança e enraizada na ciência, somos a casa de marcas icônicas - incluindo NEUTROGENA®, AVEENO®, TYLENOL,® LISTERINE,® JOHNSON'S® e BAND-AID® que você já conhece e ama. A ciência é a nossa paixão; O cuidado é o nosso talento.

Quem somos

Nossa equipe global é de ~ 22.000 pessoas brilhantes com uma cultura no local de trabalho onde cada voz é importante e cada contribuição é apreciada. Somos apaixonados por insights, inovação e comprometidos em entregar os melhores produtos aos nossos clientes. Com experiência e empatia, ser um Kenvuer significa ter o poder de impactar milhões de pessoas todos os dias. Colocamos as pessoas em primeiro lugar, nos importamos ferozmente, ganhamos confiança com a ciência e resolvemos com coragem - e temos oportunidades brilhantes esperando por você! Junte-se a nós para moldar nosso futuro - e o seu. Para obter mais informações, clique em aqui.

Role reporta para:

Head of Rogaine US & Global

Location:

North America, United States, New Jersey, Summit

Local de trabalho:

Híbrido

O que você fará

The Senior Brand Manager will lead the US growth ambition of our US Rogaine® Hair regrowth. In this capacity, they will be responsible for the design of a consumer-centric strategic vision, in-depth portfolio management and robust activation plan across our national and retail landscape. This candidate will lead a cross-functional US team in service of the US market needs and lead a team of direct reports to achieve our goals. They will report into a US Head of Rogaine who oversees the global brand including Innovation, Engagement and Commercial.

Key Responsibilities

• Develop, lead and execute business and strategic plans to meet future needs and expectations of each brand, including monitoring market dynamics to develop and/or change strategic and tactical marketing plans.

• Achieve sales, consumption, and share objectives

• Guide the development and refinement of current and future forecast for all brands, providing monthly updates; oversee budget to support financial objectives and accurate delivery of the P&L.

• Partner with advertising, media, PR and influencer agencies to set communication strategies and develop integrated campaigns that maximize consumer reach and business results.

• Leads the commercialization and in-market execution of product launches; including partnering with sales to plan and execute retail programs; providing support for future pipeline development, partnering with innovation team to ensure proper forecast, insights, ideation, positioning and subsequent hand-off to brand team for launching.

• Leads cross-functional teams that may include R&D, Sales, Design, Packaging, Market Research, Finance, and Operations to develop and manage marketing objectives, goals and strategies.

• Leads HCP plan including development of Medical aid assets, driving detailing plan in partnership with HCP teams and Operations.

• Plans and directs the performance of up to 2 direct reports: motivates employees, assists in goal setting and coaching, provides development and growth opportunities, leads performance feedback, addresses issues and resolves problems.

• Creates a high-performance culture that instills integrity, creativity, teamwork, insight and excellence throughout the marketing organization.

• Ability to lead cross-functional, diverse teams through a complex business environment.

• Ability to manage a complex portfolio.

What we are looking for

Required Qualifications

• A minimum of a bachelor's degree in Marketing or a business-related field is required.

• A minimum of 8 years of business experience is required.

• A minimum of 5 years of progressive commercial experience is required.

• Marketing or sales experience in a Consumer Packaged Goods environment is required.

• Previous people management experience is required.

• Previous agency management experience is required.

• Requires up to 20% domestic travel.

• Candidate must have superior leadership skills. Demonstrated track record of successful business results and new product launch experience is required.

• Experience through different product life cycles (mature brand, new launch, turnaround).

• P&L/financial management and business/strategic planning experience are required.

O que você ganha com isso

$153,850.00 - $217,200.00

Isso leva em consideração vários fatores, incluindo local de trabalho, habilidades do candidato, experiência, nível de educação e outros fatores relacionados ao trabalho.

A Kenvue tem orgulho de ser um empregador de oportunidades iguais. Todos os candidatos qualificados serão considerados para o emprego com base no mérito, independentemente de raça, cor, religião, sexo, orientação sexual, identidade de gênero, idade, nacionalidade ou status de veterano protegido e não serão discriminados com base na deficiência.