Shopper Marketing Manager (OTC)

Shopper Marketing Manager (OTC)

O que fazemos

At Kenvue, percebemos o extraordinário poder do cuidado diário. Construída com base em mais de um século de herança e enraizada na ciência, somos a casa de marcas icônicas - incluindo NEUTROGENA®, AVEENO®, TYLENOL,® LISTERINE,® JOHNSON'S® e BAND-AID® que você já conhece e ama. A ciência é a nossa paixão; O cuidado é o nosso talento.

Quem somos

Nossa equipe global é de ~ 22.000 pessoas brilhantes com uma cultura no local de trabalho onde cada voz é importante e cada contribuição é apreciada. Somos apaixonados por insights, inovação e comprometidos em entregar os melhores produtos aos nossos clientes. Com experiência e empatia, ser um Kenvuer significa ter o poder de impactar milhões de pessoas todos os dias. Colocamos as pessoas em primeiro lugar, nos importamos ferozmente, ganhamos confiança com a ciência e resolvemos com coragem - e temos oportunidades brilhantes esperando por você! Junte-se a nós para moldar nosso futuro - e o seu. Para obter mais informações, clique em aqui.

Role reporta para:

Sales Planning & Operation Team Lead, Selfcare BU

Localização:

Asia Pacific, South Korea, Seoul, Seoul

Local de trabalho:

Híbrido

O que você fará

Responsibilities:

• Develop and execute shopper marketing strategies to drive brand awareness and sales growth.
• Collaborate with cross-functional teams, including sales, trade marketing, and product development, to create and implement effective marketing campaigns.
• Analyze shopper insights and market trends to identify opportunities and optimize marketing initiatives.
• Manage relationships with key retail partners and ensure alignment on marketing objectives and execution.
• Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement.
• Coordinate with external agencies and vendors to develop marketing materials and promotional activities.
• Ensure compliance with company policies and industry regulations.

Specific Responsibilities:

• Operation:
  • Budget management & tracker update
  • POSM Forecasting / Actual tracking / Planning and Stock management (POSM tracker)
  • Perfect Score Management (POSM / Detailing) with Efficiency Evaluation
  • Perfect Scoring survey design & Setting (POSM / Detailing)
• Physical Availability (Prominence):
  • Brand strategy execution as a bridge between brand marketing and field sales team
  • POSM development by deploying marketing campaigns and execution management
  • Online Asset Management (Online Prominence & Brand Activation)
  • Online AD Strategy & Management (Search AD Optimization / Banner Asset Development)
• Mental Availability (HCP Engagement):
  • HCP engagement (Online Contents & Offline Seminar Support with Professional MKT)
  • Campaign execution for HCP (Setting Survey & Occasional Events)
  • Detailing score management by quantifying Professional MKT Contents for perfect scoring system
  • Promotional item management for HCP Event, Seminar Related Support
  • Monthly budget execution planning (Cost/budget/qty) while communicating with field team

Qualifications:

• 3-7 years of experience in trade marketing and field sales, preferably in the pharmacy OTC business.
• Strong understanding of shopper behavior and retail environments.
• Excellent communication and interpersonal skills.
• Proven ability to manage multiple projects and meet deadlines.
• Creative thinker with a strategic mindset.
• Experience in the pharmacy OTC business.
• Proficient in English Verbal and Written Communication.

Preferred Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Strong network within the retail and pharmacy sectors.
• Proficiency in marketing analytics and tools.

Se você for um indivíduo com deficiência, consulte nossa página Página de assistência a deficientes para obter informações sobre como solicitar uma acomodação.