Senior Brand Manager, Rogaine US

Senior Brand Manager, Rogaine US

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Head of Rogaine US & Global

Location:

North America, United States, New Jersey, Summit

Work Location:

Hybrid

What you will do

The Senior Brand Manager will lead the US growth ambition of our US Rogaine® Hair regrowth. In this capacity, they will be responsible for the design of a consumer-centric strategic vision, in-depth portfolio management and robust activation plan across our national and retail landscape. This candidate will lead a cross-functional US team in service of the US market needs and lead a team of direct reports to achieve our goals. They will report into a US Head of Rogaine who oversees the global brand including Innovation, Engagement and Commercial.

Key Responsibilities

• Develop, lead and execute business and strategic plans to meet future needs and expectations of each brand, including monitoring market dynamics to develop and/or change strategic and tactical marketing plans.

• Achieve sales, consumption, and share objectives

• Guide the development and refinement of current and future forecast for all brands, providing monthly updates; oversee budget to support financial objectives and accurate delivery of the P&L.

• Partner with advertising, media, PR and influencer agencies to set communication strategies and develop integrated campaigns that maximize consumer reach and business results.

• Leads the commercialization and in-market execution of product launches; including partnering with sales to plan and execute retail programs; providing support for future pipeline development, partnering with innovation team to ensure proper forecast, insights, ideation, positioning and subsequent hand-off to brand team for launching.

• Leads cross-functional teams that may include R&D, Sales, Design, Packaging, Market Research, Finance, and Operations to develop and manage marketing objectives, goals and strategies.

• Leads HCP plan including development of Medical aid assets, driving detailing plan in partnership with HCP teams and Operations.

• Plans and directs the performance of up to 2 direct reports: motivates employees, assists in goal setting and coaching, provides development and growth opportunities, leads performance feedback, addresses issues and resolves problems.

• Creates a high-performance culture that instills integrity, creativity, teamwork, insight and excellence throughout the marketing organization.

• Ability to lead cross-functional, diverse teams through a complex business environment.

• Ability to manage a complex portfolio.

What we are looking for

Required Qualifications

• A minimum of a bachelor's degree in Marketing or a business-related field is required.

• A minimum of 8 years of business experience is required.

• A minimum of 5 years of progressive commercial experience is required.

• Marketing or sales experience in a Consumer Packaged Goods environment is required.

• Previous people management experience is required.

• Previous agency management experience is required.

• Requires up to 20% domestic travel.

• Candidate must have superior leadership skills. Demonstrated track record of successful business results and new product launch experience is required.

• Experience through different product life cycles (mature brand, new launch, turnaround).

• P&L/financial management and business/strategic planning experience are required.

What’s in it for you

$153,850.00 - $217,200.00

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.