Senior Brand Manager, US Wound Care

The U.S. Wound Care Senior Brand Manager is responsible for growing household penetration by developing and executing the annual marketing plan, identifying and implementing local marketing opportunities, establishing and managing relationships with outside partner agencies, and creating and directing annual communications and research, and collaborating closely with cross-functionals to support the strategic marketing plan.  

Key Responsibilities  

Brand Strategy:

• Shape and deliver holistic commercial strategy for the U.S. Wound Care portfolio (BAND-AID® Brand & NEOSPORIN®). 

• Manage P&L and investment strategy; lead strategic decisions to maximize Net Sales and Brand Contribution. 

• Manage brand budgets and marketing investments, ensuring efficient resource allocation and strong return on investment.

• Drive household penetration and consumer demand growth. 

• Lead development of the annual three-year strategic plan and 12-month business plan to outline strategic objectives, key initiatives, and financial targets. 

• Monitor category, consumer, and competitive dynamics to inform marketing plans and identify growth opportunities. 

• Lead the commercialization of innovation and product launches for the U.S. market. 

• Partner with CBI to identify actionable consumer insights, unmet needs, and connection points that inform brand strategy, strengthen communications, and drive behavior change. 

• Monitor business performance, forecasts, risks, and opportunities, recommending actions to achieve financial and brand objectives. 

Brand Communications:

• Develop and execute integrated communications strategies across paid, owned, earned, and shopper channels, delivering compelling content and consumer engagement during key moments while strengthening brand equity and driving business results. 

• Lead agency and cross-functional partnerships, including Creative, Media, PR, Influencer, Customer, and Shopper Marketing teams, to ensure aligned execution, message consistency, and amplification across all consumer touchpoints. 

• Translate brand strategy into effective retail and in-store activation programs, connecting consumer communications with shopper marketing initiatives to maximize impact and business performance. 

Cross-Functional & People Leadership:

• Lead, coach, and develop a high-performing team of direct reports through clear objective setting, ongoing feedback, development planning, and performance management. 

• Serve as a key cross-functional leader, partnering with Sales, Finance, Supply Chain, R&D, Regulatory, and Operations teams to deliver business objectives. 

What We Are Looking For  

Required Qualifications  

• A minimum of a Bachelor's degree.

• A minimum 6 years of related contemporary marketing experience in Consumer Healthcare / OTC categories, or related categories. 

• Exceptional Storytelling & Influence: Demonstrated ability to translate complex insights and strategies into compelling, persuasive narratives that inspire alignment and influence stakeholders across all levels of the organization. 

• People managment experience required.

• Agency management experience required.

Preferred Qualifications  

• Master’s degree is preferred

• Demonstrated success in enabling business growth and strategy development.  

• Proven ability to influence decision-making within and across organization, both internally and externally.  

• Strong analytical skills and the ability to synthesize forecast and predict outcomes on the basis of complex business data and reports.  

• Excellent verbal and written communication abilities.  

• Demonstrated success in organization and talent leadership including coaching and mentoring teams and a track record for developing a pipeline of high performers and potential successors.  

• Ability to lead effectively through ambiguity, conflict and complexity.  

• Strong demonstration of all behaviors of our Leadership Imperatives.  

• Proven track record of driving category growth and innovation.  

• Strong leadership skills with the ability to motivate and inspire cross-functional teams.  

• Excellent communication and collaboration skills, with the ability to build strong relationships with internal and external stakeholders.  

• In-depth knowledge of consumer healthcare and/or  OTC categories, consumer trends and competitive landscape, with the ability to translate insights into actionable strategies.  

• Growth mindset and able to navigate through uncertainty and change.  

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