Senior Brand Manager

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Location:

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What you will do

1. Research & Category Insight Development

· Analyze KPIs, sales, financial performance, and consumer/market trends.

· Conduct research to identify growth opportunities and size of prize.

· Assess the category landscape to define penetration drivers and strategic implications.

2. Brand Strategy & Business Planning

· Build end-to-end brand growth strategies with cross-functional alignment.

· Develop long-term brand evolution and innovation roadmaps.

· Translate insights into data-driven business plans aligned to category dynamics.

· Collaborate with Sales, PA, and Data Science to ensure integrated, field-relevant plans.

3. Communication & IMC Execution

· Develop campaign briefs, ecosystem plans, and consumer communication strategies.

· Design media and touchpoint plans grounded in consumer and media behavior insights.

· Ensure flawless execution of IMC campaigns with agility and operational excellence.

· Measure effectiveness and ROI to optimize future investment.

4. HCP, KOL & Government Affairs Collaboration

· Lead HCP engagement strategy to enhance professional credibility and support penetration growth.

· Partner with Government Affairs on policy-related and external stakeholder initiatives.

· Develop KOL engagement strategies and execute academic society programs to build advocacy.

· Establish customer engagement programs across medical and regulatory environments.

5. Commercial & Operational Excellence

· Lead retail execution planning with retail marketing and commercial teams.

· Drive accurate sales forecasting and planning; manage brand budget allocation and tracking.

· Monitor brand health metrics and performance indicators to inform decisions.

6. People Leadership

· Coach, develop, and mentor Brand Managers; build team capabilities and elevate performance.

· Provide clear direction and continuous feedback to drive accountability and growth.

What we are looking for

· Minimum 10 years of relevant experience in brand management or commercial roles.

· Bachelor’s degree or higher in Pharmacy, Biotechnology, Business or related fields.

· Experience in pharmaceutical or brand marketing preferred; pharma industry and well-known mega brand communication experience advantageous.

· Experience with HCP communication and medical reference utilization preferred.

· Fluency in Korean and English (written and spoken).

· Strong strategic thinking, analytical ability, and problem-solving skills.

· Consumer-centric mindset with agility and ownership.

· Proven cross-functional communication and project management capability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.