Senior Brand & Shopper Activation Manager (Maternity cover - 18 months contract)

Senior Brand & Shopper Activation Manager (Maternity cover - 18 months contract)

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Head of Brand & Shopper Activation

Location:

Europe/Middle East/Africa, Poland, Mazowieckie, Warsaw

Work Location:

Hybrid

What you will do

The Senior Brand & Shopper Activation Manager is responsible for developing and executing marketing strategies that drive brand growth and enhance shopper engagement. You will collaborate cross-functionally to deliver impactful campaigns that resonate with target audiences. This role is designed for an experienced professional who thrives at the intersection of strategy, insight, creativity, and commercial performance and who can translate vision into impactful execution.

This position is based in Warsaw (hybrid regime), and we are offering full-time contract with fixed duration for 18 months.

Key Responsibilities

• Steer long‑term brand and category strategy to ensure differentiation, relevance, and sustainable growth.
• Lead the development and execution of annual brand plans and manage the NPI pipeline to align innovation with future consumer and shopper needs.
• Drive shopper and customer activation across offline and online channels, delivering best‑in‑class execution.
• Set strategic direction for in‑store and e‑commerce excellence, ensuring visibility and conversion at all touchpoints.
• Translate consumer, shopper, and customer insights into strategic platforms and activation frameworks.
• Oversee development of POS materials and digital assets that elevate brand presence and strengthen the shopper journey.
• Lead performance evaluation and competitive analysis to inform decision‑making and maximize ROI and long‑term brand health.
• Build strong cross‑functional and agency partnerships, ensuring alignment, operational excellence, and effective customer collaboration.

Our requirements

• 5+ years of experience on similar position (Brand Management / Shopper/ Trade Marketing) in FMCG industry
• Knowledge of digital marketing
• Experience in working with external agencies and service providers
• Analytical & financial skills with knowledge of P&L, ROIs
• Strong communication and presentations skills
• Very good organizational skills, including the ability to manage multiple tasks simultaneously & setting priorities
• High level of inner motivation & proactive approach
• Fluent English and Polish is a must

What we offer

• Interesting job in a prestigious international healthcare company,
• Possibility to work on brands being key market players with strong heritage,
• Friendly and supportive team members and management,

• Opportunities for professional growth and career development,
• Many employee benefits, such as medical care, life insurance etc.
• Fixed-term (maternity cover) contract for 18 months - with possibility for development opportunities

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.