Senior Manager, Media Planning - Essential Health
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- 2507036927W
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What we do
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.
Who We Are
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.
Role reports to:
Sr. Director, Media ExcellenceLocation:
North America, United States, New Jersey, SummitWork Location:
HybridWhat you will do
The Senior Manager, Media Planning, Essential Health is responsible for overseeing and managing all aspects of global communications & media planning strategy in support of key global brand teams. As the Senior Manager, Planning for Essential Health you will support the annual and campaign planning cycles of our global brand teams, provide strategic guidance and inputs in an E2E comms planning process, and to ensure successful handoff from global comms strategy to local execution and activation.
Key Responsibilities
Drive the strategic development of global E2E comms planning process at Kenvue and execution through key global brands, in collaboration with local market requirements and agency processes
Develop and implement strategic comms & media requirements through global brand planning, content creation, and media planning cycles
Support local media planning efforts through successful briefing from global comms plan and requirements/expectations of local counterparts for activation
Act as lead Media collaborator for Essential Health comms and media planning, in collaboration with Listerine, Johnson’s Baby and other global brand teams
Integrate central planning standards (sufficiency, alignment of business + comms objectives, downstream media requirements and best practices) into global brand team planning
Collaborate with cross-functional teams (internal, external agency roster) to integrate media planning efforts with overall marketing strategies
Stay abreast of industry trends and technologies to recommend innovative media solutions
Analyze campaign performance data and support insights feedback loop to optimize comms & media strategies and drive continuous improvement
What we are looking for
Required Qualifications
Bachelor's degree in Marketing, Advertising, Communications, or related field
Minimum of 3 years of experience in communications or connections planning
Minimum of 7 years of experience in media (either specialist/COE, or within brand planning, or at agency/media vendor)
Minimum of 5 years of media planning experience (strategy, tools, metrics, outcomes)
Proven track record of successfully executing media campaigns across various channels
Strong analytical skills with the ability to interpret data, make data-driven decisions, and build insights loop to support planning
Excellent communication and interpersonal skills to effectively collaborate with team members and stakeholders
Desired Qualifications
Experience designing E2E comms planning process within a consumer brand organization
Experience participating in interagency team, spanning media, brand and production requirements
Strong leadership abilities to effectively manage a team and collaborate with stakeholders
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What’s in it for you
Annual base salary for new hires in this position ranges:
This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.
Competitive Benefit Package*
Paid Company Holidays, Paid Vacation, Volunteer Time & More!
Learning & Development Opportunities
Kenvuer Impact Networks
This list could vary based on location/region
*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.