Shopper Marketing & Ecomm Manager

As Manager, Omnichannel Marketing & Ecommerce, you will lead the development, execution, optimization, and performance management of integrated shopper marketing and ecommerce programs for Sam’s Club. 

Responsibilities:

Omnichannel & Shopper Marketing 

• Lead development and execution of insight-driven omnichannel campaigns aligned to brand priorities, Sam’s Club strategies, and Joint Business Planning growth objectives.

• Own planning, stewardship, optimization, and reconciliation of shopper marketing budget.

• Lead approximately 50 media and print projects from brief through execution, optimization, recap, and learning integration.

• Serve as a credible day-to-day partner across Sam’s Club, MAP, sales, brand, agency, ecommerce, and merchandising stakeholders to drive customer-centric activation plans.

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Ecommerce & Digital Shelf Excellence 

• Own digital shelf readiness and health, including content accuracy, availability, ratings & reviews, search visibility, and conversion opportunities.

• Lead new item launch and online assortment readiness, ensuring timely PDP setup, asset submission, item setup follow-through, and customer content partner alignment.

• Manage PDP execution, ensuring ecommerce readiness is delivered with speed, accuracy, and strategic ownership.

• Identify opportunities across content, taxonomy, search, and merchandising to improve conversion, shopper engagement, and digital sales growth.

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Analytics, Reporting & Insights 

• Translate campaign, content, ecommerce, shopper, and business performance into clear recommendations that influence activation strategy and growth plans.

• Leverage 6P data (product, price, placement, promotion, etc.) to build insight-driven storytelling.

• Develop presentations and narratives that translate complex data into clear, actionable business insights.

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Strategy & Optimization 

• Independently prioritize work across high-volume projects, shifting business needs, and multiple stakeholders while maintaining strong governance and accountability.

• Influence site experience, merchandising strategies, and customer-facing recommendations to drive sales, share, and long-term Sam’s Club growth.

What We’re Looking For: 

• Bachelor’s degree required.

• 6–9 years of experience in shopper marketing, ecommerce, digital marketing, analytics, or related roles.

• Experience in CPG and/or retail (Sam’s Club or Walmart preferred).

• Strong understanding of retail media, digital marketing, and ecommerce fundamentals.

• Experience with analytics and reporting tools (Excel, Tableau, Power BI).

• Familiarity with ecommerce/retail tools such as Scintilla, Stackline, Profitero, IRI, Flywheel, Pacvue, or Salsify preferred.

• Strong analytical mindset with ability to synthesize data into actionable insights.

• Excellent communication and storytelling skills.

• Ability to operate in a fast-paced, matrixed environment and manage multiple priorities.

• Curious, proactive, and solutions-oriented.

Why This Role Stands Out:

• End-to-end ownership across shopper marketing + ecommerce + retail media.

• Direct exposure to Sam’s Club as a key strategic partner.

• Hands-on experience with digital shelf, content optimization, and performance analytics.

• Strong cross-functional visibility across brand, sales, and media teams.