Shopper Marketing Manager (OTC)

Shopper Marketing Manager (OTC)

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Sales Planning & Operation Team Lead, Selfcare BU

Location:

Asia Pacific, South Korea, Seoul, Seoul

Work Location:

Hybrid

What you will do

Responsibilities:

• Develop and execute shopper marketing strategies to drive brand awareness and sales growth.
• Collaborate with cross-functional teams, including sales, trade marketing, and product development, to create and implement effective marketing campaigns.
• Analyze shopper insights and market trends to identify opportunities and optimize marketing initiatives.
• Manage relationships with key retail partners and ensure alignment on marketing objectives and execution.
• Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement.
• Coordinate with external agencies and vendors to develop marketing materials and promotional activities.
• Ensure compliance with company policies and industry regulations.

Specific Responsibilities:

• Operation:
  • Budget management & tracker update
  • POSM Forecasting / Actual tracking / Planning and Stock management (POSM tracker)
  • Perfect Score Management (POSM / Detailing) with Efficiency Evaluation
  • Perfect Scoring survey design & Setting (POSM / Detailing)
• Physical Availability (Prominence):
  • Brand strategy execution as a bridge between brand marketing and field sales team
  • POSM development by deploying marketing campaigns and execution management
  • Online Asset Management (Online Prominence & Brand Activation)
  • Online AD Strategy & Management (Search AD Optimization / Banner Asset Development)
• Mental Availability (HCP Engagement):
  • HCP engagement (Online Contents & Offline Seminar Support with Professional MKT)
  • Campaign execution for HCP (Setting Survey & Occasional Events)
  • Detailing score management by quantifying Professional MKT Contents for perfect scoring system
  • Promotional item management for HCP Event, Seminar Related Support
  • Monthly budget execution planning (Cost/budget/qty) while communicating with field team

Qualifications:

• 3-7 years of experience in trade marketing and field sales, preferably in the pharmacy OTC business.
• Strong understanding of shopper behavior and retail environments.
• Excellent communication and interpersonal skills.
• Proven ability to manage multiple projects and meet deadlines.
• Creative thinker with a strategic mindset.
• Experience in the pharmacy OTC business.
• Proficient in English Verbal and Written Communication.

Preferred Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Strong network within the retail and pharmacy sectors.
• Proficiency in marketing analytics and tools.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.