Social Commerce Manager - TikTok Shop

Social Commerce Manager - TikTok Shop

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Head of Amazon and Pureplay eComm

Location:

North America, United States, New Jersey, Summit

Work Location:

Fully Remote

What you will do

Kenvue is looking for a strategic, results-oriented Social Commerce Manager to lead our TikTok Shop initiatives in the U.S. market. This role will be responsible for managing TikTok Shops end-to-end, driving performance across key metrics, launching new branded storefronts, and collaborating with internal and external partners to optimize our presence in the fast-evolving social commerce space.

Key Responsibilities

TikTok Shop Operations

• Manage all aspects of Kenvue’s TikTok Shop presence, including storefront setup, product listings, inventory, and pricing.

• Ensure a seamless and engaging shopping experience for consumers.

Performance Management

• Own and drive key performance indicators such as Gross Sales Volume, Impressions, and Reach.

• Monitor analytics and consumer behavior to inform strategy and optimize performance.

Shop Launches

• Lead the launch of new branded TikTok Shops across priority categories and product lines.

• Collaborate with brand and commercial teams to align launches with broader marketing and sales goals.

Cross-Functional Collaboration

• Partner with internal teams to evaluate and refine pricing, promotions, and pack/item selection for TikTok Shop features.

• Coordinate with supply chain, sales, and analytics teams to ensure operational readiness.

Strategic Partnerships

• Work directly with TikTok Shop representatives and Kenvue’s media agency to enhance our brand activation strategy.

• Leverage platform insights and best practices to improve campaign effectiveness and consumer engagement.

Innovation & Platform Exploration

• Stay informed on emerging social commerce platforms and trends.

• Provide recommendations for pilot programs and future platform investments.

What we're looking for

Required Qualifications

• 3–5 years of experience in eCommerce, digital marketing, or social commerce, preferably in the U.S. market.

• Demonstrated success managing TikTok Shop, DTC, or similar platforms.

• Strong analytical skills and experience with performance marketing.

• Excellent communication, project management, and cross-functional collaboration skills.

• Passion for social media, influencer marketing, and consumer engagement.

Preferred Qualifications

• Experience in consumer health, beauty, or CPG industries.

• Familiarity with TikTok Ads Manager, Creator Marketplace, and platform analytics tools.

• Understanding of U.S. DTC logistics and fulfillment models.

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What’s in it for you

$124,100.00 - $175,200.00

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.