Sr. Brand Marketing Manager

Sr. Brand Marketing Manager

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Business Manager, Skin Health, Skin & Essential Health BU

Location:

Asia Pacific, South Korea, Seoul, Seoul

Work Location:

Fully Onsite

What you will do

This is a Sr. Brand manager position for Aveeno® to lead the brand with a short- and long-term strategy, marketing campaign, and strategic sales planning. As a stronghold brand in the Kenvue Skin Health portfolio, this position will play a pivotal role in leading the portfolio innovation partnered with regional and local key stakeholders.

[Responsibilities]

1) Research & analysis

• Analyzes key performance indicators and financial reports such as brand sales and offtake
• Conducts consumer/market research to find new opportunity area and assess the size of prize

2) Brand strategy development & execution

• Develop business growth strategy and gain cross-functional alignment to develop innovative and achievable business plans
• Lead retail execution plan partnering with the shopper marketing team with BU and cross-functionally with the commercial teams.

3) IMC : Communication planning & execution

• Develops campaign brief, eco-system, consumer advertising, and marketing programs via systematic assessment of market trends, unmet consumer needs, and competitive activity.
• Design advanced communication and media plan based on deep consumer insight and media behaviors
• Flawless execution of IMC and marketing campaign with sense of urgency
• Displays skills in evaluating effectiveness of marketing tactics and return on investment to identify and provide input on potential areas for improvement

4) Innovation project management

• Own the project management execution for NPD and product initiatives to deliver expected results
• Leads the communication with related cross-functional teams

5) Key brand index management

• Keep track of brand health through appropriate measurement tools
• Plans and forecasts sales
• Budget planning and tracking

 6) People Management

• Supervise a marketing trainee

[Requirements]

- Bachelor’s degree and above with relative brand management experiences

- 7+ years of FMCG marketing experience (Skin & Beauty industry experience is preferred ; not a must)

- Ability to speak and write in English and Korean fluently

- Strategic thinking & analytical and problem-solving skills

- Consumer-centric & agile mindset 

- Cross-functional communication and project management skills with internal (i.e., enabling teams) and external stakeholders (i.e., regional MKT/agencies)

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.