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Assistant Brand Manager

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发布日期:
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ID:
2607042648W
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Kenvue 目前正在招聘 a：

Assistant Brand Manager

我们做什么

在 Kenvue，我们意识到日常护理的非凡力量。我们以一个多世纪的传统为基础，植根于科学，是标志性品牌的品牌 - 包括您已经熟悉和喜爱的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科学是我们的热情所在;关心就是我们的才能。

我们是谁

我们的全球团队由 ~ 22,000 名才华横溢的员工组成，他们的职场文化中，每个声音都很重要，每一个贡献都受到赞赏。 我们热衷于洞察， 创新并致力于为我们的客户提供最好的产品。凭借专业知识和同理心，成为 Kenvuer 意味着每天有能力影响数百万人。我们以人为本，热切关怀，以科学赢得信任，以勇气解决——有绝佳的机会等着您！加入我们，塑造我们和您的未来。有关更多信息，请单击 here.

Role reports to：

高级品牌经理

位置：

Asia Pacific, China, Shanghai, Shanghai

工作地点：

完全现场

你会做什么

What you will do

The Assistant Brand Manager is responsible for developing new concepts and approaches for advertising and promotional plans, monitoring brand strategy implementation, analyzing key performance indicators and financial reports, overseeing market research and test market activities, and establishing partnerships with various enterprises. As the Specialist, you will guide the work of advertising agencies and build key customer relationships for market development and enhanced competitive market share:

Key Responsibilities

  • Develop and execute innovative strategic portfolio strategies in alignment with company goals and objectives
  • Analyze market trends and consumer insights to identify opportunities for growth and differentiation.
  • Lead digital strategy and responsible for digital content & media development
  • Work with media team / smkt team / sales team / external agencies to provide end-to-end digital communication.
  • Analyze market trends and consumer insights to identify opportunities for growth and differentiation
  • Manage marketing budget spending by setting clear objectives and review mechanism, initiate adjustment on allocation to achieve higher effectiveness
  • Evaluate and implement improvements for expediting new and existing products and programs

What we are looking for

Required Qualifications

  • 3-5 years of experience in brand management or related field
  • Bachelor's degree (or above) in Marketing, Business Administration, or related field
  • Proven track record of developing and executing successful brand strategies and marketing activities (IMC campaign & social seeding)
  • Strong analytical skills with the ability to interpret data and make strategic decisions
  • Excellent communication and leadership skills with the ability to collaborate effectively with cross-functional teams
  • Ability to conduct advanced sales and competitive analysis

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