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Role reports to：
高级品牌经理位置：
Asia Pacific, China, Shanghai, Shanghai工作地点：
混合你会做什么
Job Justification
The Associate Brand Manager will support the overall mega brand management and Retail business tracking of the Motrin brand, with a strong focus on mega brand communication and end-to-end management of the Fever Patch subline. This role will work closely with cross-functional teams and O2O partners in daily work.
Key Responsibilities
1. Mega Brand Communication & Integrated Marketing Communications (IMC)
o Support mega brand communication strategy and develop full-funnel IMC plans across key moments and platforms to strengthen brand equity.
o Coordinate with internal stakeholders and agencies (creative, media, digital/social) to ensure brand assets high quality, on-time delivery and execution.
2. End-to-End (E2E) Management of Fever Patch
o Own E2E patch product management from strategy and annual plan to in-market execution and lead cross-functional collaboration.
o Monitor business performance and consumer/competitive trends, identifying opportunities and action plans to accelerate growth.
3. OTC Product and Business Management
o Support Motrin OTC product management (SKU maintenance, claims/artwork updates) and cross-functional alignment to ensure smooth delivery.
o Budget management: own marketing budget planning, allocation, PO/PR processing, and tracking to ensure on-time budget utilization.
o Regular business and product performance tracking to enable decision-making.
o Collaborate with O2O team for new growth projects and strengthen execution excellence.
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