Assoc. Brand Mgr, Aveeno Face & Sun

Assoc. Brand Mgr, Aveeno Face & Sun

我们做什么

在 Kenvue，我们意识到日常护理的非凡力量。我们以一个多世纪的传统为基础，植根于科学，是标志性品牌的品牌 - 包括您已经熟悉和喜爱的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科学是我们的热情所在;关心就是我们的才能。

我们是谁

我们的全球团队由 ~ 22,000 名才华横溢的员工组成，他们的职场文化中，每个声音都很重要，每一个贡献都受到赞赏。 我们热衷于洞察， 创新并致力于为我们的客户提供最好的产品。凭借专业知识和同理心，成为 Kenvuer 意味着每天有能力影响数百万人。我们以人为本，热切关怀，以科学赢得信任，以勇气解决——有绝佳的机会等着您！加入我们，塑造我们和您的未来。有关更多信息，请单击 here.

Role reports to：

Senior Brand Manager US Body Care

位置：

North America, United States, New Jersey, Summit

工作地点：

混合

你会做什么

The Associate Brand Manager, HOBA + Consumer Promotions / Trade Activation plays a critical role in driving the day‑to‑day performance and executional excellence of the Aveeno Face & Sun business. This role serves as the owner of Health of Business Analytics (HOBA) and leads consumer promotions, trade activation, and sampling to deliver strong in‑market results.

 

Key Responsibilities:

• Health of Business Analytics (HOBA)

• • Own weekly business reporting, tracking brand performance vs. plan, diagnosing key drivers, and proactively identifying opportunities and risks

  • Compile monthly business analyses, including brand performance, competitive activity, and category trends

  • Own NPI reporting, ensuring visibility to in‑market POS performance and consumer sentiment

  • Lead competitive defense, monitoring competitive dynamics and translating into business recommendations

• Forecasting & Financial Management

  • Input forecasting assumptions as part of the IBP (Integrated Business Planning) building blocks, partnering closely with Brand Leadership and Demand Planning

  • Support planning cycles with timely, accurate inputs for media and promotions

  • Act as budget liaison, managing and tracking Brand Marketing Expense (BME)

 

• Consumer Promotions (CP)

  • Manage the planning, execution, and reporting of national consumer promotions, coordinating across Brand Growth, Customer Strategy, CP SME and optimizing offers to drive incremental sales and strengthen brand loyalty

  • Support customer strategy teams by tracking promotional activity and maintaining visibility to promotional calendars and upcoming events

  • Support Holiday strategy, including retailer gift set development and amplification of key seasonal promotions

• Trade Activation & Creative Execution

  • Lead trade marketing content development, ensuring alignment with overall brand strategy and objectives

  • Develop local creative assets for consumer and trade promotions, including display materials and promotional content

• • Coordinate sampling initiatives across HCP and retailer channels, managing logistics and cross‑functional partners to ensure seamless execution

  • Lead ratings and reviews programs for NPI

 

Required Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field

• 4+ years of experience in trade marketing, brand management, business analytics, or a related field, preferably within the CPG industry

• Strong understanding of omni-channel marketing, consumer promotions, and shopper marketing strategies

• Proven experience in asset development for in-store merchandising and trade activation

• Excellent project management skills with the ability to manage multiple initiatives simultaneously

• Strong analytical and data-driven mindset, with the ability to interpret market insights and performance metrics

• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams

 

Desired Qualifications

• Passion for facial skincare and suncare, with knowledge of key competitors and market trends

• Has experience working with customers in a selling capacity

对您有什么好处

$110.500,00 - $156.000,00

这考虑了许多因素，包括工作地点、候选人的技能、经验、教育水平和其他与工作相关的因素

Kenvue 很自豪能成为一个机会均等的雇主。所有合格的申请人都将根据业绩获得就业考虑，不分种族、肤色、宗教、性别、性取向、性别认同、年龄、国籍或受保护的退伍军人身份，并且不会因残疾而受到歧视。