Associate Brand Manager, Innovation

Associate Brand Manager, Innovation

我们做什么

在 Kenvue，我们意识到日常护理的非凡力量。我们以一个多世纪的传统为基础，植根于科学，是标志性品牌的品牌 - 包括您已经熟悉和喜爱的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科学是我们的热情所在;关心就是我们的才能。

我们是谁

我们的全球团队由 ~ 22,000 名才华横溢的员工组成，他们的职场文化中，每个声音都很重要，每一个贡献都受到赞赏。 我们热衷于洞察， 创新并致力于为我们的客户提供最好的产品。凭借专业知识和同理心，成为 Kenvuer 意味着每天有能力影响数百万人。我们以人为本，热切关怀，以科学赢得信任，以勇气解决——有绝佳的机会等着您！加入我们，塑造我们和您的未来。有关更多信息，请单击 here.

Role reports to：

Sr Mngr Adult Allergy Innovation

位置：

North America, United States, New Jersey, Summit

工作地点：

混合

你会做什么

The Associate Brand Manager supports sales by creating and enhancing sales materials, coordinating trade shows, and evaluating marketing programs. They will analyze market conditions, recommend strategies to expand sales, and oversee market research and product feasibility projects.

Key Responsibilities

• Spearhead the development and execution of dynamic brand strategies that resonate with target audiences and drive market growth.
• Collaborate cross-functionally to innovate marketing campaigns that elevate brand presence and foster customer loyalty.
• Analyze market trends, consumer insights, and market conditions to identify unique opportunities for brand differentiation, expansion, and business growth.
• Lead the creative briefing process and coordinate the execution of trade shows, conferences, and promotional events, ensuring alignment with brand and business objectives.
• Mentor junior team members to cultivate a culture of creativity and strategic thinking within the brand management team.
• Utilize data-driven approaches to optimize brand positioning, sales support materials, and marketing initiatives to maximize return on investment and achieve sales targets.
• Collaborate with cross-functional teams to facilitate product development feasibility studies, including market and competitor research.
• Design, administer, and analyze market research and test marketing activities, producing detailed reports to guide strategic decision-making.
• Continuously evaluate the effectiveness of sales and marketing programs and propose improvements to optimize outcomes.
• Collaborate with R&D, regulatory, and commercial teams to advance new product concepts from ideationt hrough early-stage development
• Lead development and optimization of product claims, flavor concepts, and naming territories through consumer research, quantitative testing, and cross-functional collaboration.

What we are looking for

Required Qualifications

• Bachelor’s degree or equivalent in Marketing, Business, Administration, or a related field.
• 6+ years of relevant experience in brand management, sales support, marketing roles, or driving brand initiatives.
• Strong analytical skills with the ability to interpret market research data and generate actionable insights.
• Excellent communication and presentation skills to effectively support sales teams and collaborate with stakeholders.
• Ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.

Desired Qualifications

• Proven ability to blend analytical insights with creative problem-solving to craft compelling brand narratives.
• Demonstrated expertise in leveraging digital platforms and emerging technologies to amplify brand engagement.
• Proven experience in planning and executing trade shows, conferences, and promotional events.
• Exceptional communication skills to inspire collaboration and influence stakeholders at all organizational levels.
• A strategic mindset paired with a passion for innovation and continuous improvement in brand development.
• Proficiency in market research methodologies and tools to evaluate marketing program effectiveness.

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对您有什么好处

$110,500.00 - $156,000.00

这考虑了许多因素，包括工作地点、候选人的技能、经验、教育水平和其他与工作相关的因素

Kenvue 很自豪能成为一个机会均等的雇主。所有合格的申请人都将根据业绩获得就业考虑，不分种族、肤色、宗教、性别、性取向、性别认同、年龄、国籍或受保护的退伍军人身份，并且不会因残疾而受到歧视。