Associate Director, Health Care Professional Analytics

Associate Director, Health Care Professional Analytics

我们做什么

在 Kenvue，我们意识到日常护理的非凡力量。我们以一个多世纪的传统为基础，植根于科学，是标志性品牌的品牌 - 包括您已经熟悉和喜爱的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科学是我们的热情所在;关心就是我们的才能。

我们是谁

我们的全球团队由 ~ 22,000 名才华横溢的员工组成，他们的职场文化中，每个声音都很重要，每一个贡献都受到赞赏。 我们热衷于洞察， 创新并致力于为我们的客户提供最好的产品。凭借专业知识和同理心，成为 Kenvuer 意味着每天有能力影响数百万人。我们以人为本，热切关怀，以科学赢得信任，以勇气解决——有绝佳的机会等着您！加入我们，塑造我们和您的未来。有关更多信息，请单击 here.

Role reports to：

Director 1, Digital Marketing Management

位置：

North America, United States, New Jersey, Summit

工作地点：

混合

你会做什么

The Associate Director, Health Care Professionals Analytics is a senior analytics leader responsible for driving data‑backed decision making across Kenvue’s healthcare professional (HCP) ecosystem in the United States. This role sits at the intersection of professional advocacy, scientific engagement and commercial growth, ensuring that HCP investments are measurable, optimized and meaningfully connected to brand outcomes.
 

Key Responsibilities:

HCP Analytics Strategy & Leadership

• Own the US HCP analytics strategy, translating professional engagement data into insights that shape brand, advocacy and growth strategies
• Act as a strategic thought partner to brand, medical, media and commercial leaders on how best to engage key HCP audiences
• Ensure HCP insights are integrated into broader business planning and go-to-market execution

HCP Segmentation, Targeting & Engagement

• Lead development of data‑driven segmentation, prioritization and tiering models for key HCP types (e.g., dermatologists, pediatricians, dentists)
• Analyze and optimize engagement strategies across field, digital, hybrid and peer‑to‑peer channels
• Evaluate differences in behavior and influence across HCP sub‑segments (e.g., high‑volume versus community dermatologists, general versus pediatric dentists)

Advocacy, Education & Scientific Impact Measurement

• Measure effectiveness of HCP education, scientific exchange and endorsement initiatives
• Partner with medical affairs to align analytics with evidence‑based storytelling, continuing medical education initiatives and congress activations
• Quantify how HCP advocacy impacts brand credibility, professional recommendation and downstream consumer behavior

Performance Management, KPIs & ROI

• Define and maintain HCP‑specific KPIs across reach, engagement quality, frequency and business impact
• Lead ROI and optimization analyses across HCP investments, identifying where to scale, refine or stop activity
• Build transparent dashboards that enable leaders to quickly understand HCP performance across brands and categories

Integration with Media, Digital & Commerce Analytics

• Collaborate with media and digital teams to embed HCP insights into audience strategy, media optimization and connected journeys
• Assess how HCP engagement influences digital discovery, consideration, content engagement and conversion
• Support cross‑brand efforts by identifying scalable HCP strategies and analytics frameworks

Data, Tools & Ways of Working

• Partner with data science, tech and external vendors to ensure high‑quality, HCP data, compliant data usage and scalable tools
• Standardize methodologies and measurement approaches across brands and HCP types
• Identify opportunities to leverage automation, advanced analytics and AI‑enabled insights to improve speed and precision

Collaboration & Capability Building

• Serve as a trusted analytics advisor to senior stakeholders across brand, medical and commercial teams
• Mentor and develop analytics talent, strengthening HCP analytics capability across the organization
• Promote a culture of accountability, continuous improvement and data‑driven mindset

What we are looking for

Required Qualifications:

• Bachelor’s degree or equivalent in a relevant field such as Analytics, Business, Marketing Research or a related field
• A minimum of 8–10+ years of experience in analytics, insights, or performance measurement within consumer health, pharma, healthcare or consumer packaged goods
• Direct experience working with HCP (e.g., dermatologists, pediatricians, dentists, pharmacists, primary care physicians)
• Proven ability to connect HCP data to brand strategy, advocacy impact and business growth
• Strong stakeholder influence and executive‑level communication skills
• Hands‑on experience with KPIs, dashboards and advanced analytical frameworks

Desired Qualifications:

• Experience supporting professional advocacy or medical education programs
• Familiarity with media, digital and commerce analytics that include HCP audiences
• People leadership experience or strong informal leadership track record

对您有什么好处

$153,850.00 - $217,200.00

这考虑了许多因素，包括工作地点、候选人的技能、经验、教育水平和其他与工作相关的因素

Kenvue 很自豪能成为一个机会均等的雇主。所有合格的申请人都将根据业绩获得就业考虑，不分种族、肤色、宗教、性别、性取向、性别认同、年龄、国籍或受保护的退伍军人身份，并且不会因残疾而受到歧视。