Associate Director, Shopper Insights (1 of 2)

Associate Director, Shopper Insights (1 of 2)

我们做什么

在 Kenvue，我们意识到日常护理的非凡力量。我们以一个多世纪的传统为基础，植根于科学，是标志性品牌的品牌 - 包括您已经熟悉和喜爱的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科学是我们的热情所在;关心就是我们的才能。

我们是谁

我们的全球团队由 ~ 22,000 名才华横溢的员工组成，他们的职场文化中，每个声音都很重要，每一个贡献都受到赞赏。 我们热衷于洞察， 创新并致力于为我们的客户提供最好的产品。凭借专业知识和同理心，成为 Kenvuer 意味着每天有能力影响数百万人。我们以人为本，热切关怀，以科学赢得信任，以勇气解决——有绝佳的机会等着您！加入我们，塑造我们和您的未来。有关更多信息，请单击 here.

Role reports to：

CBI Seg Head Business Intelligence NA

位置：

North America, United States, New Jersey, Summit

工作地点：

混合

你会做什么

We are seeking two (2) experienced and visionary Associate Director, Shopper Insights to lead shopper insights, one for Self Care and the other for Skin Health & Beauty portfolios within Kenvue. These a high-impact roles that sit at the intersection of shopper behavior & analytics, category development and customer strategy. You will bring and outside-in focus and partner closely with Category Management, Customer Development, Brand Growth, and Retail teams to lead shopper understanding and translate that into business decisions to drive Self Care or Skin Health & Beauty category growth in our key retailers.

This role is ideal for someone who has deep expertise in shopper insights but also a strategic and innovative thinker and influential collaborator, that can advance how we understand and serve today’s shopper across channels.

Key Responsibilities:

• Lead Shopper Insights responsibility for Self Care or Skin Health & Beauty segment in Kenvue.

• Lead the development of strategic, actionable shopper insights that influence category strategies and drive growth, shape customer plans and go to market execution.

• Champion a shopper-first mindset across the organization, driving cross-functional alignment and action based on insights.

• Some expertise in omnichannel shopper behavior, with ability to develop seamless, holistic shopper understanding across physical and digital touchpoints.

• Translate complex shopper data and analytics into compelling narratives, in collaboration with category management and customer strategy, to inform assortment, merchandising, pricing, and promotional strategies.

• Leverage qualitative & quantitative research elements, glean insights, and embed foundational shopper understanding throughout Customer Development Org and Sales teams to directly impact strategies for brands and retail activation.

• Translate shopper insights and analytics into tangible strategy recommendations to influence key retailers, helping shape joint business plans and category leadership positions.

• Identify learning needs, and introduce and implement innovative insight tools and methodologies—including behavioral analytics, path to purchase, omni- testing, staying abreast of industry trends and emerging technologies to continuously innovate and improve shopper insights capabilities.

What we are looking for

Required Qualifications

• A minimum of a Bachelor’s or equivalent in Marketing, Business Administration, or a related field; Master's preferred.

• A minimum of 8 years of experience in shopper insights, market research, or related field.

• Proven track record of successfully leading shopper insights for mega category in a multinational company.

• A deep understanding of consumer and shopper psychology and behavior and demonstrating this through how they influence shopper-based decision making.

• Strong working experience with US retailers and landscape

• Experience in omnichannel shopper journeys and, specifically e-comm shopper understanding.

• Experience in qualitative and quantitative research methods, including deep understanding of panel metrics, market structure, path to purchase etc.

• Strong analytical skills with the ability to interpret complex data and draw actionable insights.

• Experience in Self Care or Skin Health & Beauty is a plus.

#LI-AO1

对您有什么好处

$152,150.00 - $214,800.00

这考虑了许多因素，包括工作地点、候选人的技能、经验、教育水平和其他与工作相关的因素

Kenvue 很自豪能成为一个机会均等的雇主。所有合格的申请人都将根据业绩获得就业考虑，不分种族、肤色、宗教、性别、性取向、性别认同、年龄、国籍或受保护的退伍军人身份，并且不会因残疾而受到歧视。