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Brand Activation Manager Mass Market Fixed Term Contract

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ID:
2507034715W

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Kenvue 目前正在招聘 a:

Brand Activation Manager Mass Market Fixed Term Contract

我们做什么

Kenvue,我们意识到日常护理的非凡力量。我们以一个多世纪的传统为基础,植根于科学,是标志性品牌的品牌 - 包括您已经熟悉和喜爱的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科学是我们的热情所在;关心就是我们的才能。

我们是谁

我们的全球团队由 ~ 22,000 名才华横溢的员工组成,他们的职场文化中,每个声音都很重要,每一个贡献都受到赞赏。 我们热衷于洞察, 创新并致力于为我们的客户提供最好的产品。凭借专业知识和同理心,成为 Kenvuer 意味着每天有能力影响数百万人。我们以人为本,热切关怀,以科学赢得信任,以勇气解决——有绝佳的机会等着您!加入我们,塑造我们和您的未来。有关更多信息,请单击 here.

Role reports to:

Brand Activation Lead Mass Channel

位置:

Europe/Middle East/Africa, Greece, Attica, Marousi

工作地点:

混合

你会做什么

Kenvue is currently recruiting for:

Brand Activation Manager Mass Market Fixed Term Contract

This position reports to the Brand Activation Lead – Mass Market and is based at Athens, Greece.

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who we are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

What You Will Do

The Brand Activation Manager will design and lead projects to drive Brand amplification in the Southeast Europe Sub-Cluster countries, while ensuring market-leading excellence in execution towards consumer, shopper and customer on a given portfolio of skin health and/or self-care brands.

Key Responsibilities

  • Be the lead of the brands’ performance in Southeastern Europe. Shape the portfolio strategy and manage the variety of geographies in a way that the company will achieve the best results.
  • Develop and implement Brand Activation Plans for all brands under their responsibility, ensuring full alignment with regional and cluster brand strategy, but also making necessary adaptations to excel in local context and competition map.
  • Develop and deploy annual strategy activation plans including Channel Strategy, Pricing, NPIs, Distribution Targets, Activation Plans, budget allocation per country, NTS target, market trends, sell out and market share estimation.
  • Make decisions on Perfect in store activation (national & tailor-made) per Category / Brand.
  • Shape & deliver presentations and plans to Sales teams, Customers / Distributors, Business Development Managers.
  • Build and harness the power of a cross functional team to align behind objectives and work closely with all departments to execute with excellence in store (developing compelling in store toolkits ) & deliver sales, share and profit targets.
  • Monitor the market trends, shares of brands and competition setting by delivering compelling insights and translating them in winning activation plans.
  • Provide feedback and share local requirements to Transcreation/Adaptation brief for all assets, digital assets and product artworks (Master text and the Final Artwork validation,) while proceed with changes or adjustments to meet local needs.
  • Share and present local point of view and best practices in South Europe Cluster cross functional teams, while drive business results.
  • Secure synchronization of consumer and shopper/trade activities and managers local BTL budget.

What We Are Looking For

Required Qualifications

  • University/Bachelor’s degree in Business Administration, Marketing or other related field.
  • Master’s degree will be considered as an asset.
  • Minimum 5 years of related working experience in the Pharma in Skin Health or Selfcare / OTC.
  • Proficient skills in English (verbal and written).
  • Computer literacy.
  • Knowledge of Retail Audit databases usage (ie. Nielsen, IQVIA, IRI) will be considered as an asset.

Desired Qualifications

  • Ability to operate and interact between functions within a sophisticated and complex organization.
  • Financial and business acumen, partnering mentality and strong collaboration skills.
  • Outstanding presentation, reporting and communication skills.
  • Results orientation with a passion for growth, combined with excellence in execution.
  • Ability to think out of the box, propose solutions and overcome barriers.

Main performance measures:

  • NTS, GP, BMEs, IBT
  • Market Share Performance
  • Local BTL Budget management
  • Timely NPI roll-out
  • Excellence in Execution of launches and consumer & shopper activation
  • HCC, data privacy, compliance to local marketing laws and regulations
  • Ability to work effectively in cross-functional teams & forge internal collaboration

What’s in it for you

  • Competitive Benefit Package
  • Learning & Development Opportunities
  • Kenvuer Impact Networks
  • Fixed Term Contract

Kenvue is proud to be an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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