Brand Manager - Anti-aging Care

Brand Manager - Anti-aging Care

我们做什么

在 Kenvue，我们意识到日常护理的非凡力量。我们以一个多世纪的传统为基础，植根于科学，是标志性品牌的品牌 - 包括您已经熟悉和喜爱的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科学是我们的热情所在;关心就是我们的才能。

我们是谁

我们的全球团队由 ~ 22,000 名才华横溢的员工组成，他们的职场文化中，每个声音都很重要，每一个贡献都受到赞赏。 我们热衷于洞察， 创新并致力于为我们的客户提供最好的产品。凭借专业知识和同理心，成为 Kenvuer 意味着每天有能力影响数百万人。我们以人为本，热切关怀，以科学赢得信任，以勇气解决——有绝佳的机会等着您！加入我们，塑造我们和您的未来。有关更多信息，请单击 here.

Role reports to：

DCL Marketing Director

位置：

Asia Pacific, Japan, Tokyo-To, Shibuya

工作地点：

混合

你会做什么

What you will do

The Brand Manager - Anti-aging Care is responsible for developing and executing comprehensive advertising and promotional plans, analyzing market trends and sales data, and overseeing brand strategy implementation. You will collaborate with agencies and stakeholders to enhance product positioning, forecast demand, and build key partnerships to drive market growth:

Key Responsibilities

• Analyze competitive landscapes, consumer behavior data, sales, and financial reports including budget adherence, commercial policies, and pricing effectiveness to identify growth opportunities, optimize brand performance, and drive profitability.
• Lead category growth strategies with clear views on the portfolio sufficiency and collaborate with Product Development team on the Product + Commercial innovations.
• Lead the creation and execution of engaging digital campaigns, experiential marketing initiatives, and promotional plans that elevate brand awareness, consumer loyalty, and market presence.
• Champion sustainability and ethical considerations in brand messaging to align with evolving consumer values in the anti-aging segment.
• Lead extensive market research, test marketing activities, and systematic intelligence gathering to validate product concepts, identify and prioritize market opportunities, and recommend actionable strategies.
• Implement continuous improvements to expand the portfolio of new and existing products and programs, evaluating new ideas, products, and programs for feasibility and alignment with brand objectives.
• Enhance key customer relationships and strategic partnerships to increase competitive market share and actively participate in sales forecast reviews and demand forecasting for assigned product lines to support business planning.
• Monitor and adjust brand strategy implementation to ensure alignment with market trends and company objectives.

What we are looking for

Required Qualifications

• Bachelor’s degree or equivalent in Marketing, Business, Administration, or a related field.
• 4-6 years of relevant experience in brand management, preferably within healthcare, beauty, skincare, or anti-aging care sectors.
• Proven ability to develop and execute advertising and promotional strategies.
• Strong analytical skills with experience in sales analysis, competitive intelligence, and financial reporting.
• Excellent interpersonal and communication skills.

Desired Qualifications

• Strong foundation in brand management principles.
• Proven ability to craft innovative marketing strategies blending scientific credibility with emotional appeal.
• Exceptional analytical skills to interpret market trends and consumer data, driving actionable insights.
• Proven ability to manage cross-functional teams and external agencies to deliver integrated marketing campaigns.
• Experience conducting market research and test marketing to inform product development and positioning.
• Ability to evaluate and implement product and program improvements based on market insights and performance data.
• Proficiency in forecasting demand and contributing to sales planning processes.
• Strategic thinker with a strong understanding of market trends, customer needs, and competitive dynamics.
• Strong communication and leadership skills to inspire cross-functional teams and external partners toward a unified brand vision.
• Experience building and maintaining partnerships with medical societies, opinion leaders, and key stakeholders.

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