Kenvue 目前正在招聘 a：
我们做什么
在 Kenvue，我们意识到日常护理的非凡力量。我们以一个多世纪的传统为基础，植根于科学，是标志性品牌的品牌 - 包括您已经熟悉和喜爱的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科学是我们的热情所在;关心就是我们的才能。
我们是谁
我们的全球团队由 ~ 22,000 名才华横溢的员工组成，他们的职场文化中，每个声音都很重要，每一个贡献都受到赞赏。 我们热衷于洞察， 创新并致力于为我们的客户提供最好的产品。凭借专业知识和同理心，成为 Kenvuer 意味着每天有能力影响数百万人。我们以人为本，热切关怀，以科学赢得信任，以勇气解决——有绝佳的机会等着您！加入我们，塑造我们和您的未来。有关更多信息，请单击 here.
Role reports to：
Sr. Brand Manager, Tylenol, Selfcare BU位置：
Asia Pacific, South Korea, Seoul, Seoul工作地点：
混合你会做什么
Tylenol Brand Manager is responsible for developing and executing comprehensive marketing plans, conducting market research, and evaluating sales and marketing activities to grow business and market share:
Key Responsibilities
- Develop business growth strategy and gain cross-functional alignment including regional MKT, RA, Finance, etc. to develop innovative and achievable business plans
- Develop longer term growth plan including brand portfolio strategy
- Analyze key performance indicators and financial reports to identify opportunities for improvement
- Conduct in-depth sales and competitive analysis to drive business growth
- Drive market intelligence gathering process to uncover new opportunities
- Develop full year marketing plan to strengthen brand equity
- Design advanced communication and media plan based on deep consumer insight and media behaviors
- Develop campaign brief, eco-system, consumer advertising, and marketing programs via systematic assessment of market trends, unmet consumer needs, and competitive landscape
- Flawless execution of IMC and marketing campaign with agile mindset
- Evaluate effectiveness of marketing activity and diagnose on ROI to identify potential areas for improvement
- Develop and execute HCP engagement plan
- Support innovation projects
- Conduct consumer/market research to find new opportunity areas and assess the size of prize
- Analyze market trends and consumer insights to identify growth opportunities and develop strategic initiatives
- Manage and respond to brand-related issues in a timely and effective manner to ensure brand consistency and protect brand reputation.
- Manage brand budgets effectively to maximize ROI and achieve business objectives
What we are looking for
Required Qualifications
- Bachelor’s degree and above with relative brand management experiences
- 7+ years of Pharmaceutical or FMCG marketing experience (Pharma industry experience is preferred; not a must)
- Proven track record of successfully managing brand campaigns and driving brand growth
- HCP Communication and utilizing medical reference experience is preferred
- Demand forecasting & P&L management experience
- Strategic thinking & analytical and problem-solving skills
- Consumer-centric & agile mindset
- Cross-functional communication and project management skills with internal (i.e., enabling teams) and external stakeholders (i.e., regional MKT/agencies)
- Strong analytical skills with the ability to interpret data and make strategic recommendations
- Excellent communication and presentation skills to effectively deliver brand messaging to internal and external stakeholders
- Ability to speak and write in English and Korean fluently
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