Kenvue 目前正在招聘 a:
我们做什么
在 Kenvue,我们意识到日常护理的非凡力量。我们以一个多世纪的传统为基础,植根于科学,是标志性品牌的品牌 - 包括您已经熟悉和喜爱的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科学是我们的热情所在;关心就是我们的才能。
我们是谁
我们的全球团队由 ~ 22,000 名才华横溢的员工组成,他们的职场文化中,每个声音都很重要,每一个贡献都受到赞赏。 我们热衷于洞察, 创新并致力于为我们的客户提供最好的产品。凭借专业知识和同理心,成为 Kenvuer 意味着每天有能力影响数百万人。我们以人为本,热切关怀,以科学赢得信任,以勇气解决——有绝佳的机会等着您!加入我们,塑造我们和您的未来。有关更多信息,请单击 here.
Role reports to:
Sr. Brand Manager, Nicorette, Selfcare BU位置:
Asia Pacific, South Korea, Seoul, Seoul工作地点:
混合你会做什么
The Selfcare(OTC) brand manager is responsible for developing and executing comprehensive advertising and promotional plans, analyzing market trends, and overseeing product development feasibility projects:
Key Responsibilities
- Develop and execute innovative marketing strategies for OTC brand products
- Develop Brand Portfolio management for drive brand growth and market share
- Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities
- Create compelling brand messaging and positioning to resonate with target audience
- Lead market research initiatives and evaluate market activities
- Identify market trends and consumer insights to inform brand strategy
- Analyze key performance indicators and financial reports to inform decision-making
- Forecast demand and contribute to sales forecast reviews for assigned product line
- Supervise and evaluate the work of agencies in various areas
- Cooperate with cross-functional teams(RA, Finance, Design, Data, etc)
- Establish and nurture customer relationships and partnerships and effectively manage key opinion leader relationships in the healthcare industry
What we are looking for
Required Qualifications
- 4-6 years of experience in brand management or related field
- University/Bachelors Degree or Equivalent in Marketing or related field
- Proven track record of successfully launching and managing OTC brand products
- Strong analytical skills to interpret market data and consumer behavior
- Ability to think creatively and strategically in the context of business management.
- Excellent communication and leadership abilities to drive cross-functional collaboration
- Demonstrated ability to work effectively in a team environment and demonstrate leadership skills
- Strong project management skills with a keen eye for detail and accuracy
Desired Qualifications
- Advanced English and Korean language proficiency(Oral and written)
- Proven track record of creativity in problem-solving and overcoming obstacles
- Advanced analytical skills and proficiency in MS Office applications
- Excellent written and verbal communication skills
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