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Brand Manager, OTC

职位职能:
发布日期:
结束日期:
ID:
2507038480W

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Kenvue 目前正在招聘 a:

Brand Manager, OTC

我们做什么

Kenvue,我们意识到日常护理的非凡力量。我们以一个多世纪的传统为基础,植根于科学,是标志性品牌的品牌 - 包括您已经熟悉和喜爱的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科学是我们的热情所在;关心就是我们的才能。

我们是谁

我们的全球团队由 ~ 22,000 名才华横溢的员工组成,他们的职场文化中,每个声音都很重要,每一个贡献都受到赞赏。 我们热衷于洞察, 创新并致力于为我们的客户提供最好的产品。凭借专业知识和同理心,成为 Kenvuer 意味着每天有能力影响数百万人。我们以人为本,热切关怀,以科学赢得信任,以勇气解决——有绝佳的机会等着您!加入我们,塑造我们和您的未来。有关更多信息,请单击 here.

Role reports to:

Sr. Brand Manager, Nicorette, Selfcare BU

位置:

Asia Pacific, South Korea, Seoul, Seoul

工作地点:

混合

你会做什么

The Selfcare(OTC) brand manager is responsible for developing and executing comprehensive advertising and promotional plans, analyzing market trends, and overseeing product development feasibility projects:

Key Responsibilities

  • Develop and execute innovative marketing strategies for OTC brand products
  • Develop Brand Portfolio management for drive brand growth and market share
  • Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities
  • Create compelling brand messaging and positioning to resonate with target audience
  • Lead market research initiatives and evaluate market activities
  • Identify market trends and consumer insights to inform brand strategy
  • Analyze key performance indicators and financial reports to inform decision-making
  • Forecast demand and contribute to sales forecast reviews for assigned product line
  • Supervise and evaluate the work of agencies in various areas
  • Cooperate with cross-functional teams(RA, Finance, Design, Data, etc)
  • Establish and nurture customer relationships and partnerships and effectively manage key opinion leader relationships in the healthcare industry

What we are looking for

Required Qualifications

  • 4-6 years of experience in brand management or related field
  • University/Bachelors Degree or Equivalent in Marketing or related field
  • Proven track record of successfully launching and managing OTC brand products
  • Strong analytical skills to interpret market data and consumer behavior
  • Ability to think creatively and strategically in the context of business management.
  • Excellent communication and leadership abilities to drive cross-functional collaboration
  • Demonstrated ability to work effectively in a team environment and demonstrate leadership skills
  • Strong project management skills with a keen eye for detail and accuracy

Desired Qualifications

  • Advanced English and Korean language proficiency(Oral and written)
  • Proven track record of creativity in problem-solving and overcoming obstacles
  • Advanced analytical skills and proficiency in MS Office applications
  • Excellent written and verbal communication skills  

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