Brand Manager

Brand Manager

我们做什么

在 Kenvue，我们意识到日常护理的非凡力量。我们以一个多世纪的传统为基础，植根于科学，是标志性品牌的品牌 - 包括您已经熟悉和喜爱的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科学是我们的热情所在;关心就是我们的才能。

我们是谁

我们的全球团队由 ~ 22,000 名才华横溢的员工组成，他们的职场文化中，每个声音都很重要，每一个贡献都受到赞赏。 我们热衷于洞察， 创新并致力于为我们的客户提供最好的产品。凭借专业知识和同理心，成为 Kenvuer 意味着每天有能力影响数百万人。我们以人为本，热切关怀，以科学赢得信任，以勇气解决——有绝佳的机会等着您！加入我们，塑造我们和您的未来。有关更多信息，请单击 here.

Role reports to：

Skin Health Lead - TWHK

位置：

Asia Pacific, Hong Kong, Hong Kong, Mongkok

工作地点：

完全现场

你会做什么

Brand Manager

This position reports into Skin Health Lead - TWHK and is based at Hong Kong.

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who we are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information, click here.

               

Role reports to: Skin Health Lead - TWHK

Location: Hong Kong

What you will do

The Brand Manager is responsible for developing and executing comprehensive advertising and promotional plans, monitoring brand strategy implementation, and analyzing market and sales data. You will oversee agency work, conduct market research, and build key partnerships to drive market growth and competitive advantage:

Key Responsibilities

• Consumer-Centric Strategy Development
  • Use category and consumer insight to identify growth drivers and develop differentiated, competitive brand solutions.
  • Build the best consumer experience across online and offline shopper touchpoints.
• Business & Financial Acumen
  • Identify key investment priorities and drive P&L results
  • Manage BME (Brand & Marketing Expense) with strong budgeting discipline.
  • Drive brand contribution improvement through better mix and planning.
• Execution & Hands-On Ownership 
  • Personally own end-to-end execution of campaigns (from planning through in-market delivery) not just strategic recommendations
  • Fast problem solving is a key routine. Suggest alternatives when there are different levels of constraints, for example resources limitation, day-to-day operational issues. Take the lead in resolving execution challenges and removing roadblocks to ensure successful delivery, rather than only delegating upward or across.
  • Work and deliver results in a way that comply with company SOP
• Deliver Brand Growth Through Execution Excellence
  • Manage brand growth through existing business and new product launches to drive category share, brand equity, and loyalty.
  • Manage marketing operations discipline from planning to execution, co-working with cross-functional teams.
  • Develop and manage IMC/adaptation campaigns including agency management, quality control, and performance monitoring.
  • Evaluate campaign results and translate into concrete improvement plans.
  • Shape integrated consumer experiences across conventional and new media (online, social, PR, BTL/in-store).
  • Collaborate with 3rd-party partners and manage relationships.
  • Get product phase-in-phase-out planning and demand alignment together with supply chain and commercial teams to support forecast accuracy and minimize stock risks
• Skin Health Collaboration
  • Partner with the Other brand team on shared category initiatives, joint retailer negotiations, and cross-brand media/PR opportunities where synergies exist.
  • Contribute to Skin Care (Face & Body) level planning while maintaining Neutrogena-specific brand ownership and accountability.

Key Deliverables

Market Share, Sales, Offtake, Category Growth, Brand Contribution, Investment Effectiveness, Operation Discipline.

Key Stakeholders

Regional segment team (MA brand team, RDL), local cross-functional team, TWHK retail marketing team, agency strategic partners.

Required Qualifications

• Bachelor’s degree or equivalent in Business, Marketing, or a related field.
• At least 5+ years of brand and product management experience with a proven, demonstrable track record of personally executing end to end marketing programs
• Prefer candidate with MNC FMCG background and the experience in managing multiple brands or shared franchise projects, prior beauty experience is a plus.
• Proactive and independent mindset to work comfortably in a lean, hands-on local team structure
• Willing to be closely involved in high-level direction and day-to-day execution details.
• Strong interpersonal and stakeholder management skills, with a demonstrated ability to influence and align cross-functional teams, agencies, and retailer partners without relying purely on formal authority.
• Brand P&L ownership experience: you’ve owned numbers and delivered results, including in resource-constrained environments.
• Good discipline and attention to detail.
• Good English proficiency in written and oral communication (Mandarin a plus).
• Resilience and an agile mindset to cope with ambiguity, tight timelines, and pressure.

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