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Brand & Shopper Activation Manager

职位职能:
发布日期:
结束日期:
ID:
2507042036W

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Kenvue 目前正在招聘 a:

Brand & Shopper Activation Manager

我们做什么

Kenvue,我们意识到日常护理的非凡力量。我们以一个多世纪的传统为基础,植根于科学,是标志性品牌的品牌 - 包括您已经熟悉和喜爱的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科学是我们的热情所在;关心就是我们的才能。

我们是谁

我们的全球团队由 ~ 22,000 名才华横溢的员工组成,他们的职场文化中,每个声音都很重要,每一个贡献都受到赞赏。 我们热衷于洞察, 创新并致力于为我们的客户提供最好的产品。凭借专业知识和同理心,成为 Kenvuer 意味着每天有能力影响数百万人。我们以人为本,热切关怀,以科学赢得信任,以勇气解决——有绝佳的机会等着您!加入我们,塑造我们和您的未来。有关更多信息,请单击 here.

Role reports to:

Head of Execution Excellence - GCC

位置:

Europe/Middle East/Africa, Egypt, Cairo, Cairo

工作地点:

完全现场

你会做什么

Kenvue is currently recruiting for:

Brand and Shopper Activation Manager

This position reports to the Head of Brand and Shopper Activation MENAP and is based in Cairo Egypt

Who We Are

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information click here.

What You Will Do 

Lead all Marketing & Shopper activities For Essential Health segment from business planning to implementation of integrated marketing activities to deliver brand and business objectives.

The scope includes developing annual business plan, managing new product launches, Retail media, and BTL. Brand Communication development is based on integrated consumer, shopper & professional insights and business opportunities.

Key Responsibilities

  • Drive brand plans for the segment with objective to grow brand equity, usage, consumption and loyalty to meet business objectives
  • Develop annual strategies for the segment’s brands based on brand objective
  • Lead business analysis and development of annual integrated marketing plan to grow the category and build strong leadership, countering competitor activities
  • Plan & execute integrated marketing campaigns based on strong understanding of consumer, shopper and professional insights and business opportunities.
  • Work closely with Sales and Professional teams to develop key customer programs that help to grow
  • Lead the planning and execution of new product launches and new initiatives, including launch meetings, sales planning sessions and communication tools for sales team
  • Through analysis on consumer, market and category trends, brand health, pricing, competition and activation tracking, understand opportunities and potential to strengthen future and initiatives
  • Manage and own the budget, forecasting and optimize spends for effective utilization of the investments
  • Implement process improvements
  • Sales team to ensure in-store execution and brand performance.
  • Finance team to align on budgets and payments.
  • Supply Chain team to ensure product availability and production schedules as well as demand planning.
  • Regulatory to ensure registration timelines are on track

What We Are Looking For

Required Qualifications and Skills

  • Relevant Degree or equivalent in Business Administration
  • 5-7 years of experience in a similar role within FMCG’s
  • Fluency in Arabic and English essential
  • Strong communication and interpersonal skills
  • Strong leadership and business acumen
  • Work independently who is a good initiator with strong

What’s In It For You

  • Competitive Benefit Package
  • Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More!
  • Learning & Development Opportunities
  • Employee Resource Groups 

Kenvue is proud to be an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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