Kenvue 目前正在招聘 a：
我们做什么
在 Kenvue，我们意识到日常护理的非凡力量。我们以一个多世纪的传统为基础，植根于科学，是标志性品牌的品牌 - 包括您已经熟悉和喜爱的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科学是我们的热情所在;关心就是我们的才能。
我们是谁
我们的全球团队由 ~ 22,000 名才华横溢的员工组成，他们的职场文化中，每个声音都很重要，每一个贡献都受到赞赏。 我们热衷于洞察， 创新并致力于为我们的客户提供最好的产品。凭借专业知识和同理心，成为 Kenvuer 意味着每天有能力影响数百万人。我们以人为本，热切关怀，以科学赢得信任，以勇气解决——有绝佳的机会等着您！加入我们，塑造我们和您的未来。有关更多信息，请单击 here.
Role reports to：
电商营销和规划总监位置：
Asia Pacific, China, Shanghai, Shanghai工作地点：
完全现场你会做什么
Content Lead for social eCommerce drive our digital content strategy, build industry leading content capability and ensure continuous content innovation. The key responsibilities for this role include establishing a robust digital content strategy and content iteration model, building a centralized Content Hub for AI-driven assets and influencer (KOL/KOC) short videos, and oversee the creation and iteration of massive contents. Additionally, this role will scale up the promotion of high-quality short videos and bridge the gap between brand and channel to deliver consistent brand equity and messaging.
By implementing a strategic approach to content creation and iteration, the Content Lead will enhance engagement and drive conversion through compelling contents, and ensure cohesive messaging and stronger brand equity. Meanwhile, this role will accelerate content performance, maximize ROI from social e-commerce initiatives, and position the company as a leader in digital content excellence.
Key R&Rs:
1) Establish Digital Content strategy and Content Iteration model
2) Establish Content Hub: content pool for AI, KOL/KOC Short videos, on site PDP/short videos
3) Reshape structured content (title, key words, occasion, Q&A) that can increase AI recognition
4) Lead massive short videos creation and iteration with standardized library & coding
5) Monitor and select effective content to framework winning script after horse racing
6) Re-edit and produce massive short videos based on winning script
7) Scale up heating on high quality short videos
8) Bridge brand and channel for consistent brand equity and message delivery
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