Kenvue 目前正在招聘 a：
我们做什么
在 Kenvue，我们意识到日常护理的非凡力量。我们以一个多世纪的传统为基础，植根于科学，是标志性品牌的品牌 - 包括您已经熟悉和喜爱的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科学是我们的热情所在;关心就是我们的才能。
我们是谁
我们的全球团队由 ~ 22,000 名才华横溢的员工组成，他们的职场文化中，每个声音都很重要，每一个贡献都受到赞赏。 我们热衷于洞察， 创新并致力于为我们的客户提供最好的产品。凭借专业知识和同理心，成为 Kenvuer 意味着每天有能力影响数百万人。我们以人为本，热切关怀，以科学赢得信任，以勇气解决——有绝佳的机会等着您！加入我们，塑造我们和您的未来。有关更多信息，请单击 here.
Role reports to：
Marketing Director - Skin Health & Oral Care位置：
Asia Pacific, India, Maharashtra, Greater Mumbai工作地点：
混合你会做什么
What you will do
We are seeking a dynamic and data-driven Group Product Manager to lead the growth strategy for our premium beauty brand. You will be responsible for developing and executing the annual marketing plan, develop the marketing strategy, and identifying new opportunities to drive growth across key retail channels of e-commerce, modern trade and GT. The ideal candidate is passionate about beauty, influencer e-ecosystems, understands consumer behavior in the digital space, while being highly skilled in driving conversions and brand love across online platforms. You will oversee the overall marketing plan and collaborate with cross-functional teams (sales, supply chain, R&D, global and regional brand teams) to drive overall brand outcomes.
Key Responsibilities
- Develop and execute brand marketing plans that align with the brand’s overall business objectives and goals
- Develop compelling brand narratives and campaigns tailored for digital-first consumers.
- Collaborate with creative teams to produce engaging content for product launches, tutorials, and beauty trends.
- Optimize product listings with high-quality imagery, descriptions, and SEO-friendly content.
- Design and execute influencer marketing programs to amplify brand reach and credibility.
- Monitor trends and consumer behaviors to shape a comprehensive and effective marketing strategy for the brand
- Lead long term portfolio planning for the brand. Closely collaborate with global teams to drive portfolio and innovation strategy for India
- Utilize data-driven insights to optimize marketing initiatives and drive business growth
- Stay abreast of industry trends and competitor activities to identify new opportunities
- Own and drive overall proposition including portfolio strategy, pricing and packaging
- Work closely with cross functional teams including demand planning, supply planning and customer development to drive forecasting and integrated business planning for the brand
- Formulate and implement marketing objectives and policies to maximize sales and profitability
- Drive excellence by collaborating with the sales team.
- Define pricing, promotions, and assortment strategies to maximize revenue and profitability.
What we are looking for
Required Qualifications
- Minimum 8-10 years of experience in marketing within the FMCG industry
- MBA in Marketing
- Strong work experience working on digital first/e-commerce heavy brand in the premium beauty space
- Creative mindset with a passion for beauty and storytelling.
- Strong grasp of influencer marketing and social media trends.
- Proven track record of success in developing and implementing marketing strategies
- Data-driven approach with ability to balance creativity and performance.
- Direct experience in customer interfaces, such as sales or sales managemen
- Excellent communication and presentation abilities
- Excellent analytical skills to interpret complex business data and forecast outcomes
Desired Qualifications
- Experience in sales is desirable
- Proven track record of success in business growth, strategy development, and innovation
- In-depth knowledge of consumer sector sales, marketing, and marketing research
- Effective leadership through ambiguity, conflict, and complexity
- Excellent verbal and written communication skills
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